Ryman Eco: Grey London and Ryman launch ‘sustainable’ free font

Ad agency Grey and stationery brand Ryman have launched a free font which they claim could considerably reduce global ink consumption if adopted worldwide. It’s a clever marketing move, but could it really have a significant environmental impact? And does it really offer anything that existing typefaces and eco fonts don’t? We spoke to designer Dan Rhatigan and Grey ECD Nils Leonard to find out…