Ryman Eco: Grey London and Ryman launch ‘sustainable’ free font

Ad agency Grey and stationery brand Ryman have launched a free font which they claim could considerably reduce global ink consumption if adopted worldwide. It’s a clever marketing move, but could it really have a significant environmental impact? And does it really offer anything that existing typefaces and eco fonts don’t? We spoke to designer Dan Rhatigan and Grey ECD Nils Leonard to find out…

GROUP GRAPHIC DESIGNER

Bedford, Bedfordshire