In a Chinese New Year stunt from Saatchi & Saatchi Hong Kong, old newspapers were turned into wrapping paper
According to Saatchi, around 1,600 trees are felled and 170,000 litres of petrol are burned annually to meet the demand in Hong Kong for wrapping paper during Chinese New Year. To raise awareness of the issue, and encourage Hong Kong residents to recycle, the agency installed its Instant Newspaper Recycler at Sun Hung Kai’s East Point City shopping centre last weekend.
Visitors who queued up to feed newspapers into the 2.4 metre-tall box were presented with the same paper just moments later, covered in one of three festive designs. Each design features a recycling icon, and Saatchi & Saatchi says it hopes the project will encourage more people to recycle in future.
More images of the event can be found on The Instant Newspaper Recycler Facebook page.