T-Mobile Dance from Saatchi & Saatchi
There are plenty of awards judged by creatives, but which ad agencies do clients rate? A new survey puts Team Saatchi, Saatchi & Saatchi and BBH at the top of the list
The Agency Reputation Survey conducted a YouGov poll of 340 of the top-spending marketers in the UK on behalf of Pitch, a new website from the publishers of Marketing Week (and also CR) that aims to bring together marketeers and ad agencies.
Respondents rated agencies on creativity, value for money, account management, marketing strategy and digital ability. Saatchi & Saatchi and its Team Saatchi off-shoot share top spot in the survey, perhaps reflecting the impact of ECD Kate Stanners, one of the few women in such a senior creative post, but also perhaps an illustration of the enduring impact of the Saatchi name.
BBH was in joint first place and took top spot in the creativity category. Joint fourth come M&C Saatchi and Mother. Bizarrely, Mother came top in the account management category even though it was founded on the principle of not having any account handlers – a lesson there perhaps.
Abbott Mead Vickers.BBDO is in joint sixth place with Fallon.
Pitch aims to bring marketers and agencies together in one place with a mixture of editorial and user-generated content. It is a members’ only site for those with a marketing budget of more than £100,000 a year and ad agencies that pay a yearly fee to subscribe and thus find out what clients think about them through the various comment streams, surveys and discussion areas on the site.