Sagmeister’s new site

Stefan Sagmeister’s new website offers a glimpse into his studio’s working life: the homepage features a live webcam while interaction is via vinyl graphic ‘buttons’ stuck on the floor

Stefan Sagmeister’s new website offers a glimpse into his studio’s working life: the homepage features a live webcam while interaction is via vinyl graphic ‘buttons’ stuck on the floor

Sagmeister’s sites have always departed somewhat from the portfolio-based norm – the last one, for example, being a headache-inducing clash of colour and type which was more endurance test than pleasant browsing experience.

The new site creates an interface out of a series of vinyl stickers applied to the studio floor and shot from directly above by a live webcam. So now the world can thrill to the site of a bustling modern design studio at work ie designers sitting in front of screens for hours on end with their headphones on, rising occasionally to get more coffee/relieve themselves/go shopping for more skinny jeans and overpriced trainers . And presumably clients can keep an eye on things too…

No doubt Sagmeister’s detractors will see it as an exercise in vanity but it’s certainly a fresh and intriguing way to tackle an issue which all design studios struggle endlessly with – the dreaded studio website.

This film shows the installation:

A note on commenting: previous posts about Sagmeister have brought out the worst in certain commenters. Any abusive comments will be deleted by the moderator.

What's the story?

The Storytelling issue, Oct/Nov 2017, is out now.
We invited writers to respond to our cover image
this month: read their stories inside.
PLUS: Tom Gauld, Oliver Jeffers, Giphy & S-Town

Buy the issue

The Annual 2018

The Creative Review Annual is one of the most
respected and trusted awards for the creative
industry. We celebrate the best creative work from
the past year, those who create it and commission it.

Enter now

DESIGNER

South East London

CREATIVE TEAM LEADER

Burnley, Lancashire (GB)