Sainsbury's Christmas ad 2016

How the Sainsbury’s Christmas ad was made

The new Sainsbury’s Christmas ad took seven months to make, involved over 180 people and 1,500 puppet faces. We talk to the spot’s director, Sam Fell of Passion Pictures, about how it was done.

 

BRAND MANAGER

Bristol but would consider flexible working for the right candidate

DESIGN DIRECTOR

Leeds or London with travel to Leeds Min 3 days a week