Sainsbury's Christmas ad 2016

How the Sainsbury’s Christmas ad was made

The new Sainsbury’s Christmas ad took seven months to make, involved over 180 people and 1,500 puppet faces. We talk to the spot’s director, Sam Fell of Passion Pictures, about how it was done.

SENIOR DESIGNER

London (Euston)

MID-WEIGHT DESIGNER

Harpenden, Hertfordshire

DESIGNER

Witney, Oxfordshire

HEAD OF DESIGN

Winchester