Each of the ads uses a different graphic representation of sound to create images of people in distress: Dots being based on a screen display that the creatives saw at production facility Wave Studio when they were making a radio ad. All the Samaritans ads carry the same challenging copyline: Could you listen to this?
Copywriter: Ben Kay.
Art directors: Daryl Corps, Paul Belford.
Illustrators: Chris Perry, Paul Belford