Samaritans, Dots press and poster ad

This is the latest Samaritans ad from Lunar BBDO and This is Real Art in a campaign designed to recruit volunteers for the charity

Each of the ads uses a different graphic representation of sound to create images of people in distress: Dots being based on a screen display that the creatives saw at production facility Wave Studio when they were making a radio ad. All the Samaritans ads carry the same challenging copyline: Could you listen to this?

Copywriter: Ben Kay.  
Art directors: Daryl Corps, Paul Belford.
Illustrators: Chris Perry, Paul Belford


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