Saying more with less

How can you say the most with the least? It’s a perpetual challenge for everyone in visual communications and one explored in a new show based on a workshop by Mesa & Cadeira and Anthony Burrill

How can you say the most with the least? It’s a perpetual challenge for everyone in visual communications and one explored in a new show based on a workshop by Mesa & Cadeira and Anthony Burrill

 

Kemistry Gallery installation. Photography: Robert Charbonnet

 

Set up by Francesca Wade and Barbara Soalheiro, São Paulo-based Mesa & Cadeira (Table & Chair in Portuguese)  describes itself as “a company that believes in learning through doing. We organise workshops in which participants sit together at a table and work on a real project. At the head of the table is someone who’s brilliant at his/her field.” The idea is that attendees learn by doing, by seeing how a prominent person in a particular field solves problems, why they choose certain paths and how they come up with ideas.

Previously, they have organised such workshops with the late Andy Cameron and Its Nice That. Workshops typically last 20 hours and cost 1,950 Brazilian Reais (about £600).

In March, Anthony Burrill was invited to lead a six-day Mesa & Cadeira workshop in São Paulo and attended by 12 local designers. Together, the group worked on a simple brief: to produce a collection of phrases that best expressed their individual life philosophy.

 

Barbara Soalheiro (l) and Francesca Wade installing the Kemistry Gallery show

 

Those phrases were then transformed by the group into a series of posters using typography inspired by the vernacular design of the city (see below). The posters have now been used to create an installation at London’s Kemistry Gallery. An edition of the posters will also be available to buy from the gallery.

 

 

From the São Paulo workshop


Close-up of the Kemistry Gallery show

 

L to R: Francesca Wade, Anthony Burrill, Barbara Soalheiro and Iki

 

Anthony Burrill – Mesa & Cadeira: How to say the most with the least is at the Kemistry Gallery, 43 Charlotte Road, London EC2 from July 5 until July 28. Francesca Wade and Barbara Soalheiro from Mesa & Cadeira will be doing a talk on the project with Burrill on July 12 (details here).

 

 

 

 

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