Schweppes Short Film Festival

Still from Consequence, directed by Noah Marshall. Click through to main story to see full film
CR has stumbled upon this rather fine selection of short films a little late but thought we’d put them up on the blog in case you’d missed them too. Created by New Zealand agency Publicis Mojo for Schweppes towards the end of last year, the films are part of a new campaign to reposition Schweppes as a soft drink for adults.
Perhaps with the success of the branded content BMW films in mind, the agency devised the concept of a Schweppes Short Film Festival, with five directors from The Sweet Shop asked to create films aimed at ‘a mature audience’. The resulting shorts are a mixture of the darkly comic and the provocative, and are shot in a variety of styles from noir to horror to retro. Unusually, Publicis Mojo and The Sweet Shop were given a free rein in terms of creative content by Schweppes, as long as each film contains a ‘Schhh Moment’. Consequently all the shorts make reference to Schweppes at some point, however this product placement is thankfully subtle and clever.

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Consequence, full-length short film, directed by Noah Marshall

CR has stumbled upon this rather fine selection of short films a little late but thought we’d put them up on the blog in case you’d missed them too. Created by New Zealand agency Publicis Mojo for Schweppes towards the end of last year, the films are part of a new campaign to reposition Schweppes as a soft drink for adults.

Perhaps with the success of the branded content BMW films in mind, the agency devised the concept of a Schweppes Short Film Festival, with five directors from The Sweet Shop asked to create films aimed at ‘a mature audience’. The resulting shorts are a mixture of the darkly comic and the provocative, and are shot in a variety of styles from noir to horror to retro. Unusually, Publicis Mojo and The Sweet Shop were given a free rein in terms of creative content by Schweppes, as long as each film contains a ‘Schhh Moment’. Consequently all the shorts make reference to Schweppes at some point, however this product placement is thankfully subtle and clever.

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Consequence, ad version, directed by Noah Marshall

The films were also scripted to allow 45-second commercials to be cut that could run on TV, aimed at pushing viewers on to the website, at schhh.eu/shortfilms, where the full ‘adult’ films can be viewed. The films are, perhaps inevitably, slightly less successful in this shorter format, yet the ads still serve as a good taster for the overall campaign’s style and content.

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Jet Black, full-length short film, directed by Kezia Barnettconsequence-still.png

So far the Schweppes Film Festival campaign has only played out in Eastern European territories, although is hoped to roll out internationally in the future.

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Magnifique!, ad version, directed by James Pilkington

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Finder’s Keepers, ad version, directed by Melanie Bridge

More from CR

New Honda commercial

Problem Playground ad for Honda, Agency: Wieden + Kennedy London, Creatives: Sam Heath, Frank Ginger, Director: Antoine Bardou-Jacquet, Production company: Partizan
Following the huge success of Cog, Grrr, and Choir, it’s always interesting to see where Wieden + Kennedy will go next in its advertising for Honda. So it was exciting to receive their latest commercial for the brand at CR towers this morning.
Problem Playground introduces the new Honda FCX Clarity, the first zero-emission hydrogen car to go into production. The ad takes as its theme the idea of game-playing as a means of solving difficulties and is a continuation of the recent print campaign, which encouraged people online to a special website, problemplayground.com. On the TV spot, we find a bunch of boffins using retro children’s games, such as jigsaw puzzles and Rubik’s cubes, to illustrate engineering problems that have been solved by Honda, including the hybrid engine and energy efficient solar panels. They even slot in a small reference to Cog by creating a chain reaction with coffee cups and sugar cubes on a tea break.

Nice work

Ross Phillips’ video for Coleen by The Heavy
To help you while away the final hours of the working week, here is some of the splendid work that we’ve been looking at in CR towers recently. First up is the Radar Music Video awards, the festival promoting up-and-coming promos directors, now in its second year. Entrants were given a list of tracks to create videos for, from bands including The Good, The Bad and The Queen and Kylie, and with prizes including mentorships with production companies Black Dog, Draw and the Directors Bureau on offer, competition was tough.

Innovate or Die competition winners

The Aquaduct, designed by Adam Mack, Brian Mason, John Lai, Paul Silberschatz, and Eleanor Morgan
In last November’s issue of Creative Review, we reported on a new ad campaign/contest that had been set up by US ad agency Goodby, Silverstein & Partners in collaboration with Specialized bikes and Google. Called the Innovate or Die Pedal-Powered Machine contest, the competition challenged participants to create a pedal power solution for offsettng climate change. Entrants were then requested to film their invention in action and place the movie on YouTube.

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Middleweight Designer

Speciality Drinks
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Creative Designer

Euro Packaging
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Project Managers

Silverlining Furniture Limited