The Scouts’ fleur-de-lis gets a facelift

NotOnSunday has designed a new visual identity for the organisation, including a minimalist version of its heritage fleur-de-lis logo.

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The rebrand comes as the Scouts announces a new five-year-plan, which will see its programmes updated to concentrate on necessary life skills, and ways to increase young people’s employability. With that in mind, its updated visual identity focuses on approachability but also hopes to bring together Scouts groups scattered across the country.

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Maidenhead, Berkshire