Sculpt is an interior architectural studio and workshop based in Birmingham. It asked Common Curiosity to provide a comprehensive rebrand to echo the studio’s fundamental principles of ‘Reshape, Redesign, Refine’, and to give the Sculpt brand greater visibility across the full client journey, from promotional materials, proposals and plans to on-site visibility and custom material samples.

Inspired by architectural plans, the foundation of the brand identity is the responsive ‘S’ framework that scales and adapts to any canvas. The framework can be used to house, section and anchor content, or to flex and fit around content, always giving the Sculpt brand a constant, adaptable presence across all touchpoints. 

By approaching the identity as a design system rather than a traditional logo, the rebrand allows Sculpt to have a much greater presence in a sector where traditionally the architect’s brand commonly becomes a small recessive stamp in the corner.

Design: Common Curiosity
Creative Directors: Alex Woolley, Paul Felton
Brand photographers: Handover
Copywriter: Jack Needham
Animator: Dan Silverstone