The second installment in Nike’s (unofficial) World Cup 2014 campaign launches today. A four-minute-long epic, it features enough stars and skills to keep any footie fan happy…
The ad, from Wieden + Kennedy, opens in a park with two opposing teenage teams challenging each other to a game of ‘winner stays on’. The kids call out the names of the football stars they want to be and magically turn into them, before a dramatic, and at times quite amusing, footballing battle begins.
While its initial premise reminds us a little of Adidas’ Jose+10 campaign for the 2006 World Cup, where two kids called up past and present footballers to be on their teams, the style of this ad is considerably more glitzy and even gets a little surreal towards the end when The Incredible Hulk makes an appearance. It pulls out all the stops to draw in the fans, featuring a roll-call of football stars including Cristiano Ronaldo, Neymar Jr., Wayne Rooney, Zlatan Ibrahimović, Gonzalo Higuaín, Eden Hazard, Andrea Pirlo, Gerard Piqué, Andrés Iniesta, Mario Götze, Thiago Silva, Thibaut Courtois, Tim Howard, and David Luiz. And there are even appearances by non-footballers, including Kobe Bryant and Anderson Silva. You’ll be exhausted just watching.
Watch the first part of Nike’s Risk Everything campaign here.
Agency: Wieden + Kennedy Portland
Creative directors: Alberto Ponte, Ryan O’Rourke
Interactive director: Dan Viens
Creatives: Jeff Salomonsson, Sezay Altinok
Production company: Rattling Stick
Director: Ringan Ledwidge
Post: The Mill
VFX – Hulk: Luma Pictures
Editor: Rich Orrick, Work