The secret to Hakkasan’s success

When Alan Yau launched Hakkasan in 2001, he wanted to transform perceptions of Chinese food. Sixteen years later, it is a global brand with 13 restaurants world-wide and nightclubs in Las Vegas. Lucy Wright, Director of Brand Creative at Hakkasan Group, talks to CR about the secret to its success and the minimal but opulent design approach adopted by Hakkasan and sister brands Yauatcha, HKK and Sake No Hana

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SENIOR DESIGNER

Kings Cross, London

SENIOR ARTWORKER

England, London