“As businesses and brands start to understand the real value of design and visual expression, the role of the in-house creative team is becoming ever more important,” writes in-house expert Emma Sexton. As the creative industry begins to recognise the value of keeping creative functions in-house, we’ve been exploring the nuances of working in-house in a column by Sexton, as well as a special series of interviews with leaders of in-house creative teams.
We have now partnered with Workfront to tackle the subject in a webinar at 2pm on Wednesday December 5. Our expert panel, led by CR Editor Patrick Burgoyne, will also include Sam Jacobs, Creative Director, Marketing at Oliver/The Guardian and Executive Creative Director at Workfront Ben Child, along with Emma Sexton. We’ll discuss how the best in-house creative teams operate. How do you go from being a service provider to a strategic partner to a business? How do in-house teams prove their value to their organisation, manage workflows, measure success, and attract and retain talent? And how do they create great work?
We will also review the winning work from this year’s In-House Design Awards. Plus audience members can send in their questions for our panel.
The webinar is designed to give you actionable advice if you are an in-house creative, lead an in-house team or are considering moving brand-side.