Animation

Johnny Kelly creates films for Cheerios that remind us all to be kind

Johnny Kelly and Cheerios enlisted the help of nearly a hundred puppets to encourage kids to be more kind – to themselves and everyone else

Creative Inspiration

Netflix updates its ident for a more “cinematic experience”

A newly animated N will now appear before all of the streaming service’s original programming

Creative Insight

How to make great experiential ads

The advertising industry has been enamoured with the marketing potential of immersive events, VR and AR for some time now. But how do you make a really effective experiential ad? We spoke to a number of experts to find out

Creative Inspiration

A refreshingly non-clichéd energy ad from start-up Bulb

Anomaly has created a series of fun 2D animated spots for the energy company, which focus on its green credentials and growing popularity with consumers

Creative Process

How I Work: How to Train Your Dragon Director, Dean DeBlois

The Animator and Director cut his teeth on blockbusters including Mulan and Lilo & Stitch before joining the How to Train Your Dragon trilogy. As the final part is released, he discusses not making sequels for the sake of it, and why we should never underestimate kids

Creative Inspiration

Music videos of the year 2018

From pole-dancing bodybuilders to the inner life of feet, 2018 had its fair share of stand-out music vids. Here’s CR’s top ten

Creative Inspiration

Moving short film Uki tackles the environment and isolation

Recent graduates Ieuan Lewis and George Warren’s co-directed short animation film was chosen as one of 13 shorts for the Animation 2018 Programme, founded by BFI and supported by BBC Four

Creative Insight

How I Got Here: Glug co-founder, Ian Hambleton

Over ten years on from starting the event, Glug has gone global with outposts in 35 countries. We speak to Ian Hambleton about turning it from a side project into a fully-fledged company, and putting on an event that doesn’t break the bank for Gluggers

Creative Process

How Kate Dawkins Studio helped mark Armistice Centenary

Working to a five-week deadline, the design studio created two video projection sequences for the Royal British Legion Festival of Remembrance at the Royal Albert Hall. Here’s how they did it

Creative Insight

Iceland: the latest surprising brand-as-activist

In one of the more unexpected headlines to appear during the Christmas ad season, Iceland has seen its festive ad – a reworking of a previous campaign by Greenpeace – banned for breaching political advertising rules

Creative Process

11-11: Aardman on creating a different kind of war game

With its narrative-driven format, painterly animation style and an absence of shoot-em-ups, 11-11: Memories Retold is not your average war game. We talk to Aardman Animation’s Bram Ttwheam about how it was created and the changing language of gaming

Creative Inspiration

Voxi puts a new spin on all-you-can-eat with animated social campaign

Vodafone’s mobile network for under-30s is spreading the word about its unlimited social media plan with a series of witty, food-themed videos, which have been directed by illustrator and animator James Papper