How to make great experiential ads

The advertising industry has been enamoured with the marketing potential of immersive events, VR and AR for some time now. But how do you make a really effective experiential ad? We spoke to a number of experts to find out

How I Got Here: Glug co-founder, Ian Hambleton

Over ten years on from starting the event, Glug has gone global with outposts in 35 countries. We speak to Ian Hambleton about turning it from a side project into a fully-fledged company, and putting on an event that doesn’t break the bank for Gluggers