Magazine / Newspaper

Staying Alive

Seven international ad agencies have joined forces with the Global Media AIDS Initiative (GMAI) to create a series of spots to raise awareness of AIDS. The first 24 spots in the campaign will debut on MTV channels globally on World AIDS Day, December 1.

The ads forms part of the Staying Alive campaign, which launched nine years ago with a one-off documentary and now encompasses documentaries, a website, concerts and forums with leading politicians. This is the first year that the advertising industry has been involved with the campaign. “We realised that the GMAI needed to involve advertising agencies, so we approached people in Cannes,” explains Georgia Arnold, VP of Public Affairs for MTV. “There were no restrictions placed on the agencies. They were given background info on each of the core subjects, and then the scripts were only reviewed to check that they were factually correct, there was no creative interference.”
This freedom means that the films cover a broad range of styles, from the humorous to the heavy. I80 Amsterdam, for example, has contributed a simple animation of a talking penis, while Ogilvy has created a 70s style commercial showcasing the joys of not having sex (see still above). On the more serious side, Ogilvy has also created a chilling film, directed by Stink’s Neil Harris, which shows three men pulling out handguns and shooting their partners after having sex, with the guns representing the killer virus they have just passed on. On a similar theme, Y&R has created a commercial featuring a couple engaging in casual conversation while playing a game of Russian roulette.

Cover Stories

The Sunday Times Magazine was once a driving force in British editorial design. Simon Esterson attends an exhibition of some classic covers to see if its legacy still holds

Pingu Rocks

Eskimo Disco, 7-11, featuring everyone’s favourite behaviourially-challenged, flightless seabird

Showing off their Smalls

The winners of the inaugural Smalls awards, which, as the title suggests, aim to celebrate filmmaking for mobile phone or iPod video screens, have been announced.
The Smalls are initiated by design and production company Devilfish, and are the latest example of a creative company using a competition for subtle promotion of its services, as well, of course, as a means of showcasing new talent to the ad and production industries.
The competition, which was free to enter, requested films no longer than three minutes based on the theme of “Moving”. This year’s winner was director Jon Riche, who created a witty pastiche of urban sport parkour that works just as well on a big or small screen (still shown below).

Breaking News

Thanks to London’s evening paper wars, commuters now have a choice of two freesheets to grab absentmindedly as they head home. Last night, those who picked up Rupert Murdoch’s thelondonpaper got quite a shock.
Its front page appeared to splash on the assassination of President George W Bush. A grainy black and white photograph taking up almost the whole page showed the President clutching at his chest, while frantic aides hustled him away. Stern type below spelled out the enormity of what had (apparently) happened: George W Bush: 6 July 1946-Tonight 9PM. Heh?

Bart Vs. The White Stripes

Bart Simpson and Meg White get caught up in a drum off in this witty Simpsons homage to Michel Gondry’s Hardest Button to Button promo.

Graphic Designer

Fushi Wellbeing

Creative Designer

Monddi Design Agency