In search of that special sauce
Detail is everything in design, providing the magic that elevates an average project into something brilliant and charming. So why, asks Huge ECD Wayne Deakin, is it so often overlooked in digital design?
How creative leaders can deal with failure
Failure is an inevitable part of the creative process, yet we will often do anything to avoid it. Here, leadership coach Tanya Livesey explains why leaders need to show that to err is human
How cultural institutions can tackle sustainability
Is there a responsibility for cultural institutions to not just reflect the past, but contemplate the future as well? National Gallery Victoria curator Ewan McEoin talks to CR about the museum’s latest show on sustainability and why they want to invest in designers
The Design Council vs climate change
At a conference to be held during COP26, the Design Council hopes to unite the design industry around a climate action plan. Patrick Burgoyne talks to chief design officer Cat Drew about its mission
Inside the French Dispatch
Wes Anderson’s star-studded film follows the dramas that unravel in a fictional French city, told from the perspective of expat journalists. We look at how graphic design and illustration brought the movie to life
The changing nature of beauty packaging
In a fiercely competitive market, packaging can make an enormous difference in which beauty products do best. Here we examine how sustainability and influencer marketing is affecting the look and feel of the beauty sector
The Annual 2022 is open for entries!
The Annual, Creative Review’s yearly award scheme that celebrates the best work across advertising, design, digital, film & TV production, games and more is open for entries. Deadline: December 10
Designing for our MetaLives
As fashion brands launch digital-to-avatar lines and new, immersive social media emerges, our lives in the metaverse are developing at pace. A new report from Wunderman Thompson Intelligence looks at what brands and consumers need to consider in this exciting new world
New show at the Design Museum celebrates the life and work of Terence Conran
The exhibition opens on what would have been the 90th birthday of the influential designer and Habitat founder, accompanied by a book written by Deyan Sudjic
Why CX is the next creative frontier
Uncommon London explains why it’s invested in a new customer experience team, and outlines its plans for bringing some much-needed delight – and maybe even a bit of friction – back to the world of CX
How Wild is making personal care more sustainable
Since launching in 2019, Wild has taken over our social feeds and shaken up traditional perceptions of natural deodorants. We look at how the brand is using design and creativity to reshape what we expect from our toiletries
Why all high street brands should embrace ‘experience retail’ (or risk disappearing)
Shopping online has soared during the Covid-19 pandemic, but brands needs to create experiences in real life to keep their customers engaged in the longer term, says Simon Hatter, founder of creative retail agency Hatter
Seven ages of a creative
We talk to creatives aged 19 to 87 about their experiences in the creative industry, their hopes and dreams, the changes they have witnessed, and what developments they hope may come in the future
The cultural influence of Spike Lee
The acclaimed filmmaker has dipped his toe into advertising, teaching and even brand-building during his four-decade career. As he releases his first monograph, we look at how he became a pop culture icon
The love-hate world of perfume ads
As the festive season wafts in, on a cloud of scent, we find out what makes fragrance ads so compelling – with help from spoof Twitter sensation @perfumeads
Photography project Eye Mama captures motherhood during the pandemic
The submissions-based project is curated by Karni Arieli. Here she talks about the inspiration for the series, the themes explored and how it helped her connect with her own practice
Multidisciplinary designer Sablā Stays on embracing change
We speak to the New York native about meandering between the paths of fashion, graphics and art direction, plus her ever-evolving collaboration with Solange at creative agency Saint Heron
Shantell Martin on the rocky road to becoming an artist
From Thamesmead to Tokyo and New York, Shantell Martin has taken her line-drawn style around the world – but it’s been a bumpy journey. As she sets her sights back on the UK she chats with CR about how art became a tool to “express, extract and deal”
Can Inque reinvent the magazine?
Designer Matt Willey and editor Dan Crowe have reunited on Inque, a decade-long collaboration born out of what they love (and hate) about the world of magazines. We speak to the duo about bringing the first issue to life
Giorgia Lupi tells her life story using hand-stitched data
The information designer and Pentagram partner has filled a Moleskine notebook with “a visual archive” of her memories, sewing over 14,000 stitches to represent each day of her life so far
Seven ages of a creative: Andrew Thomas Huang
Filmmaker Andrew Thomas Huang is known for his otherworldly visions, earning him high-profile collaborations with Björk and FKA twigs. He talks to us about the need to allow creatives to grow as their careers develop
The Modernist on a decade of making a magazine
As the Modernist celebrates its 10th anniversary, the team behind the publication discuss the trials and tribulations of running an indie mag and how it has stood the test of time
Is advertising finally addressing its age problem?
Advertising has long been obsessed with youth. But is the industry finally waking up to the opportunities that older generations present, both in campaigns and behind the scenes?
Olivia Harris’ photo book reflects on life during the first lockdown
The photographer has published a book of images she created during the UK’s first lockdown when people adjusted to new ways of living and connecting with each other
How cultural institutions can tackle sustainability
Is there a responsibility for cultural institutions to not just reflect the past, but contemplate the future as well? National Gallery Victoria curator Ewan McEoin talks to CR about the museum’s latest show on sustainability and why they want to invest in designers
Is AI killing creativity in film? Or fuelling it?
AI is often viewed as the death of creativity. Yet, as Maximilian Niemann, a director at Unit9 production company, points out, when machines are used in collaboration with humans, it may actually make for better work
John Lewis’ festive ad tells the story of a space traveller’s first Christmas
Focusing on an unlikely friendship that forms between a young boy and his new intergalactic companion, the spot is all about the little things that matter during the festive season
Director Gus Van Sant on finding stories in unexpected places
Since the 1980s, the filmmaker and artist has turned his lens towards the fringes. He talks to us about relinquishing control, Hollywood reboot culture, and how a Gucci mini-series captured the spirit of his early works
Celebrating Marvel’s graphic design superpowers
For decades, comic books have showcased vibrant graphic design that is a pivotal part of the superhero world. Liz Stinson, editor of a new book celebrating Marvel, discusses the publisher’s lasting contribution to visual culture
Why fashion is embracing gaming
As brands cotton on to the potential of gaming, CR explores why it’s a good fit for fashion labels, and what the future could hold for digital clothes, esports sponsorships and in-game narratives
Ikea and Mother on the agency-client relationship
At this year’s Festival of Marketing: The Year Ahead, Kemi Anthony, marketing communications manager at Ikea, and Katie Mackay-Sinclair, partner at Mother, discussed how nurturing a decade-long relationship has led to an array of successful campaigns
Sianeh Kpukuyou on why she celebrates dark-skinned women in her images
The Ghana-based photographer discusses the challenges of being a female photographer in Africa and why she hopes her images inspire others to see the value in creative jobs
Inside the epic world of Dune
Denis Villeneuve’s adaption of cult sci-fi novel Dune is a masterclass in world-building. We speak to the film’s production designer Patrice Vermette about helping the director bring his intergalactic vision to life
Inside the French Dispatch
Wes Anderson’s star-studded film follows the dramas that unravel in a fictional French city, told from the perspective of expat journalists. We look at how graphic design and illustration brought the movie to life
Lazy Oaf at 20: Lessons on running a fashion brand
We speak to Lazy Oaf founder Gemma Shiel about her journey from printing T-shirts in her dad’s garage to spending the last two decades at the helm of one of the most creative fashion brands going
Sid Lee says ‘Bonjour’ to Paris’s public transport app
An illustration-heavy visual identity introduces the city’s new Bonjour RATP app, which lets Parisians navigate the Metro, reserve bikes and hail a cab
Beano: 80 years of rebel creativity
Somerset House’s new exhibition explores the comic’s lasting, subversive influence, finding links between its gleeful rule-breaking and the work of contemporary artists and creatives
The art of creating a James Bond title sequence
Daniel Kleinman has been the creative mind behind almost every 007 title sequence since the 90s. He discusses his work on Daniel Craig’s final foray in No Time to Die and how he finds the delicate balance between reinvention and homage
Mel D Cole’s powerful photos of American protest
The photographer switched his focus from the hip-hop scene to the Black Lives Matter movement last year in the wake of the murder of George Floyd. Now, he’s turned his series into a book
The brands giving the DIY sector a makeover
Interest in home improvement exploded in the wake of the pandemic. We speak to DIY veteran B&Q and D2C startup Lick about how they’re communicating with consumers and whether the sector can sustain its lockdown success
How a signature motif can make your work stand out
In the competitive world of illustration, adopting a signature motif or icon in your work can help you grow your brand and your career. Here, CR speaks to three illustrators about the benefits and challenges of making one element your trademark
Scott Dungate on what it means to be a global creative
Wieden + Kennedy Tokyo’s ECD discusses his experiences working everywhere from Shanghai to London, and explains what it takes to be successful as a globetrotting ad creative
How Duolingo keeps learning fun
Duolingo’s creative director James Kuczynski speaks to CR about how the app keeps users engaged, but also how it translates a sense of fun into its communications
Striking poster campaign introduces Coca-Cola Real Magic tagline
The posters feature bold illustrations and photography and also reveal a refreshed design identity for the trademark Coke logo
How I Got Here: Daniel Liévano
The artist and author delves into his philosophically minded approach to creativity, including the importance of solitude and his attempt to translate the metaphorical “magic” of Haruki Murakami
Geltor’s identity by &Walsh emphasises the wild beauty of nature
‘Earth-conscious’ biodesign company Geltor has a new look by &Walsh that draws on cells and natural ingredients, brought to life with the help of striking art direction
How Papier redefined the stationery sector
As the business unveils a major rebrand, founder Taymoor Atighetchi shares how he’s spent the last six years building a category-defining stationery brand
Studio Blackburn on its We Mean Green campaign
Last week a revamp, albeit a temporary one, of the British Rail double arrow logo caused a stir in the design press and on social media. CR speaks to Studio Blackburn, the team behind the update, to get an insight into the project and how they felt about the reaction
Lifting the lid on Pringles’ new rebrand
Snack brand Pringles has revealed the first update to its mascot in 20 years. JKR creative director Della Lawrence takes us through the new branding, including Mr P’s widely discussed haircut
How behavioural science could make branding better
Mark Hauser, applied behavioural scientist at branding agency The Team, discusses how psychology could create more effective, human-centred creative work
A new exhibition celebrates Push Pin’s gloriously anti-minimalist aesthetic
Hosted at New York’s Poster House, the Push Pin Legacy brings together over 200 posters by the likes of Milton Glaser, Seymour Chwast, Reynold Ruffins and Edward Sorel
Does the design of everyday materials deserve more credit?
Logos, exhibition design and book covers can often seem like the zenith of graphic design. Do reports, documents and catalogues get overlooked by comparison?
Inside the fantastical world of Lil Nas X
Lil Nas X is ripping up the music rulebook with his rap-country-pop sound, gender-bending style and eye-catching creative output. As he releases his debut album, we look at how the artist brings his unique vision to life
How I Work: Max Siedentopf
The artist, photographer, designer and director talks to CR about working at speed, the joy of not being confined by one discipline, how he balances the commercial with the personal, and why his spirit animal is a cross between a chameleon and a dung beetle
A history of London as told by its shopfronts
New book London Shopfronts, published by Hoxton Mini Press, offers a photographic guide to some of the capital’s most striking independent retailers, old and new, and reveals how style and uniqueness remain crucial for attracting customers
The power of persuasion
We speak to the creatives behind successful political campaigns for the UK’s Conservative party and US congresswoman Alexandria Ocasio-Cortez about the role of design and creativity in the battle for voters
Is there room for ethics in design?
The devil on the ad industry’s shoulder might still say that fast fashion and oil companies aren’t so bad, but some design studios are taking an ethical stand. But can ‘good’ clients and big business can ever live in harmony?
Are brands the new religion?
Brands with big or cult-like followings have both power and community. Creative Review speaks to three brand experts about how they cultivate followers and maintain their flock
The battle for self-belief
Working in the creative industries inevitably involves rejection and doubt. But those are also the elements that can lead to greatness, writes Richard Holman
Scouts introduces new programme Squirrels, with branding by Supple Studio
Aimed at four-five year-olds and focused on areas of the UK that have been particularly affected by the pandemic, Squirrels is the first new Scouts programme for 35 years
Creativity for change!
In the fight to gain attention for charities and grassroots causes, design and creative thinking is more important than ever. Here, we look at how creativity can engage people in causes and galvanise wider audiences
