Product Design

Graphic showing the user interface of map making tool Felt

Mapping out the future

From NASA apps to city planning, Sam Hashemi has a track record of transforming dated systems and esoteric processes with design. His latest target is map-making, which he’s bringing into the modern age with a collaborative tool called Felt

The rise of Gen Alpha

Watch out Gen Z, there’s a new generation in town, with a whole new set of expectations of how the world should be. Here’s a snapshot of what brands need to think about to get ahead

Why form should follow feeling, not function

AI will give brands the opportunity to create personalised, human-centred experiences for audiences, generating love and loyalty. Here, R/GA UK’s Kyle Wheeler explains how brands can prepare for the next level of customer experience

Embrace the blur_Wolff Olins_Creative Review

Why we need to embrace the blur

Unpredictable times can create a desire for control and order, but this results in blandness when it comes to design and advertising, says Wolff Olins’ Wayne Deakin. Instead we need to engage with the chaos