How I Got Here: Hillary Coe, AKQA

Designer, drag racer and analogue astronaut Hillary Coe has joined AKQA as principal of experience, following a position as director of design at SpaceX. She talks to us about creating roles for herself that didn’t exist and embedding adventure into her life and work

How tech is shaping luxury fashion and beauty brands

The pandemic has led luxury fashion and beauty brands to finally seize on the opportunities of creative technology. We look at how the accessibility of tech aligns with the exclusivity of luxury, and what it all means for the return of physical stores

Inside the VFX boom

The VFX artists behind Disney’s award-winning film The One and Only Ivan talk about tapping into their secret inner thespian and why VFX is in the midst of a golden period

TikTok, comedy and the evolution of meme culture

Drawing on long-established forms of comedy, TikTok’s unique combination of surrealism and silliness is changing the nature of humour on social media. We explore the everyday people and unexpected brands at the forefront of this phenomenon

Can Klarna shake up the way we shop?

Klarna’s pastel pink aesthetic and playful marketing is setting it apart from traditional finance brands – but it isn’t without its critics. As the ‘shop now, pay later’ service faces regulation, we explore how it is using creativity to try and win over consumers

The future of virtual influencers

We speak to the creatives behind Gen Z icon Lil Miquela and the first virtual influencer to age over time, Sylvia, about the process of bringing them to life – and why the virtual influencer industry needs a rethink


Milton Keynes