Technology

How to make great experiential ads

The advertising industry has been enamoured with the marketing potential of immersive events, VR and AR for some time now. But how do you make a really effective experiential ad? We spoke to a number of experts to find out

My breakthrough moment: Ben Terrett

Long before gaining renown for his work for Gov.uk and Co-op, designer Ben Terrett won a RSA Student Design Award with an interactive CD-Rom. Here he reflects on what the piece meant to him, but also on why it might not always be good to look back

Creative Leaders on beginnings: Pip Jamieson

We’ve talked to a number of CR’s Creative Leaders 50 about how they got started, the best advice they’ve received and how they bring their teams with them when beginning a new project. Here we speak to Pip Jamieson, founder of The Dots, a networking platform for creatives

Creative Leaders on Beginnings: W+K’s Iain Tait

We’ve talked to a number of CR’s Creative Leaders 50 about how they got started, the best advice they’ve received and how they bring their teams with them when beginning a new project. Here we talk to Wieden + Kennedy London’s Iain Tait about his journey to date

On technology and hype..

In his latest column for CR, Perry Nightingale, Executive Creative Technologist at Grey London, addresses how hype can affect our attitudes towards technology, and why the journey to real technological change is long

Building a voice interface for Headspace

Headspace’s voice apps now have over 1 million subscribers. Speaking at Adobe MAX last week, Head of Product Randhir Vieira explained how the mindfulness brand worked with Rain to bring meditation and sleep exercises to Google Assistant and Amazon Alexa

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