Technology

Coinbase crypto brands Moniker

The changing face of crypto

A more sophisticated approach to branding and marketing is bringing crypto to new audiences. But with a ‘crypto winter’ looming, should creatives be helping to legitimise what is still a highly volatile market?

Why social media loves chaos

Last month, a climate activist attacked the Mona Lisa with cake. The vandalism, which went viral, doesn’t tell us much about climate change, but it says a lot about the enduring appeal of chaos

Image by eamesBot via Shutterstock

How can brands weather inflation?

Siegel+Gale strategy director Patrick Kampff shares his ‘four A’ guide to getting through inflation – and discusses why empathy and emotion is critical for brands to survive the economic crisis

Ustwo

Why Ustwo became employee owned

We speak to the studio’s CEO, Carsten Wierwille, about its journey from being founder-run to becoming an Employee Ownership Trust, and how it hopes to inspire other creative businesses to do the same

Top Gun Maverick Image

The creative potential of 3D billboards

The humble billboard is evolving as creative uses of 3D imagery are being used to sell everything from movies to video games to sneakers. Here, Alex Wilson, ECD at brand experience agency Amplify, examines what they offer for brands

Photograph of green, yellow and red peppers

The apps fighting food waste

In the face of both climate and financial crises, we look at how companies are harnessing technology to reduce the staggering amount of food that gets thrown away, and whether tech alone is the answer

DESIGN PRODUCER

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DESIGNER

LONDON