Behind the scenes at Aviva Studios

Already being touted as Manchester’s answer to Tate Modern, this dynamic cultural venue will focus on original and unexpected new work. We talk to artistic director and CEO John E McGrath about his plans for the space

Why brand experiences need to hit us in the feels

Experiential is back with a vengeance, but it’s contending with much higher expectations and a lot less patience. Giant Spoon’s Trevor Guthrie and Love’s Russell Ashdown chat to CR about building more memorable and emotional experiences for brands

Rebranding the performing arts

Ballet companies, orchestras and theatre organisations are refreshing their image to welcome new audiences. We look at how designers are tackling this task without alienating existing followers