Selfridges unveils its first cinema ad in 40 years: “It’s Dalí meets Ken Russell”

Taking the theme Radical Luxury, Selfridges has launched a Surrealist-influenced 60-second film shot by director and photographer Norbert Schoerner.

Screen shot from Radical Luxury film for Selfridges by Norbert Schoerner.

The film is set to be shown in a selection of cinemas across London, Birmingham and Manchester, and through a mixture of computer generated imagery, stock footage and live action looks to explore the meaning of “luxury.”



Bristol but would consider flexible working for the right candidate


Leeds or London with travel to Leeds Min 3 days a week