Selfridges unveils its first cinema ad in 40 years: “It’s Dalí meets Ken Russell”

Taking the theme Radical Luxury, Selfridges has launched a Surrealist-influenced 60-second film shot by director and photographer Norbert Schoerner.

Screen shot from Radical Luxury film for Selfridges by Norbert Schoerner.

The film is set to be shown in a selection of cinemas across London, Birmingham and Manchester, and through a mixture of computer generated imagery, stock footage and live action looks to explore the meaning of “luxury.”

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