September

September’s best work includes Canada’s bizarre video for El Guincho’s Bombay, SNCF’s personalised train station welcomes, Sony Ericsson’s product testing institute and Paula Scher’s typographic work for Queens Metropolitan Campus.

Bombay: El Guincho – Canada – 8.07
Director Nicolás Méndez’s bizarre music video combines fireworks, topless ladies and some bizarre stuff about the cosmos.

Mark Ronson: Record Collection – Big Active – 5.03
The 7-inch box-set from Ronson’s Record Collection release featuring each track as a separate disc, in a differ­ent, beautifully-observed pastiche sleeve, all housed in a facsimile of an old-style record box.

SNCF: Welcome Home – DDB Paris/The Glue Society – 7.038/9.020
French train travellers are given personalised welcomes at the station, eg by a glam-metal band and by a troupe of kung-fu fighters.

Walkers: Raining Ten – Abbott Mead Vickers BBDO – 6.03
Walkers customers were given the chance to win £10 every day it rained at a particular location. A unique code on each packet corresponded with a particular grid square on a map. Buyers went to the website, registered and entered their code to enter. There were also various Rainy Day Savings on days out to be had.

French Connection – A/W 10 campaign – Leila & Damien De Blinkk – 14.047
More from Fallon’s French Connection men’s ads.

French Connection – A/W 10 viral campaign – Leila & Damien De Blinkk – 21.06
The Man and The Woman return to charm/confuse.

Sony Ericsson: Product Testing Institute – Dare – 21.01
To demonstrate how easy the Xperia X10 smart- phone is to use, Sony Ericsson created the Product Testing Institute, an organisation feat­uring real focus groups (not renowned for their high IQ) testing the X10 against competitors.

Murals for Queens Metropolitian Campus – Pentagram New York – 24.050
One of a pair of huge typographic murals by Pentagram’s Paula Scher which form the centrepiece of two new schools in NYC.

A walk on the wild side of culture – Classic Cottages – 3.028
Refreshingly different brochure for British holiday homes company.

iPad London Light Painting – Dentsu – 21.03
Short film by Berg turning the iPad into a light-painting device.

Toyota: Get your energy back – Glue Isobar – 18.03
Projection mapping event for Toyota’s new hybrid.

V&A and Me – Johnson Banks – 15.023
Famous names choose their favourite things at the V&A.

The Japanese Popstars: Let Go – Blink Productions – 8.018
In David Wilson’s surreal animated promo, a succession of human and animal heads spin and morph into one another.

Shoe Galleries for Selfridges – Blinkart/Lernert & Sander – 24.055
Windows for Selfridges’ new Shoe Galleries in which other goods stocked by the store are turned into shoes.

Talking Tree – Happiness Brussels – 8.02
To promote EOS magazine, a Belgian title specialising in science, ecology and technology, Happiness Brussels hooked a tree up with sensors, a webcam and wi-fi. The tree then reported on what was going on in its street via YouTube, Twitter and Facebook updates.

Nokia Push – Hyper London – 24.053
Nokia Push is “an open experimentation space to allow the world’s hackers, makers, creators and innovators to create new inventions and experiences from Nokia devices”. People were encouraged to ‘hack’ Nokia phones to adapt them to be used in new ways, such as running a game tracking skateboarding tricks.

What's the story?

The Storytelling issue, Oct/Nov 2017, is out now.
We invited writers to respond to our cover image
this month: read their stories inside.
PLUS: Tom Gauld, Oliver Jeffers, Giphy & S-Town

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