Seven New Ads To Watch

This week’s ad round-up features new work from around the globe for Mercedes-Benz, Do.com, Childline, Royal Enfield, Coke, and BNZ, as well as an app, Think Dirty, that allows you to check the chemicals that are in your cosmetics…

This week’s ad round-up features new work from around the globe for Mercedes-Benz, Do.com, Childline, Royal Enfield, Coke, and BNZ, as well as an app, Think Dirty, that allows you to check the chemicals that are in your cosmetics…

First up is a new spot for Mercedes-Benz that has gone a little bit viral over the last week. The spot takes advantage of the fact that chickens don’t move their heads when their bodies are moved around to highlight the ‘magic body control’ suspension system in the cars. Dancing chickens make for link bait it seems – who’d have thought it?

Agency: Jung von Matt; ECD: Peter Waibel; Creative directors: Robert Herter, Lucasz Brzozowsk; Creatives: Lucas Osis, Nico Baumann; Director: Daniel Warwick; Production company: Bigfish Film.

This new spot for Do.com, a cloud-based productivity app, is a blackly humorous number from Muh-Tay-Zik Hof-fer set in a nursing home. ECD: John Matejczyk; Creative director: Diko Daghlian; Creatives: Mike Gallucci, Stevan Chavez; Director: Paul Trillo.

The NSPCC in-house creative team is behind this new campaign (two posters shown above) for the UK’s ChildLine service, which features illustrations by Jean Jullien. Creative director: Mark Tobin; Creatives: Hannah Redmond, Laura Hunter.

Wieden + Kennedy Dehli has created this film for Royal Enfield motorbikes, which traces the history of café racer culture from its early roots at the Ace Café in London to Madras in India. ECD: V Sunil; Creatives: Shuchi Thakur, Samarjit Bhattacharya; Director: Paul Minor; Production company: Hello Robot.

Over to W+K Amsterdam next, for this new spot for Coke, which aims to encourage us to celebrate the last rays of sunshine before winter kicks in. ECDs: Mark Bernath, Eric Quennoy; Creative director: Edu Pou; Creatives: Max Gebhardt, Max Arlestig; Production company: Brenninkmeijer & Isaacs.

This lovely spot follows a dollar coin’s journey as it passes from hand to hand. For New Zealand bank, BNZ. Agency: Colenso BBDO, Auckland; Director: Gary Freedman, The Glue Society; Production company: Revolver.

Finally we finish this round-up on an app, Think Dirty, created by former advertising art director Lily Tse, who is based in Toronto. The app, which can be downloaded for free, allows users to scan the barcodes of their cosmetics products to see what chemicals are hidden within them. For its launch, Think Dirty is teaming up with the Breast Cancer Fund and the Campaign for Safe Cosmetics on the 30 Days of Dirty campaign, where it will donate $1 per product scanned in the month of October to the Breast Cancer Fund. More info on the app is in the film above.

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