Sex Brand is a new sexual wellness brand co-created by Uncommon Creative Studio, which came up with the brand name, positioning, identity and launch campaign across social and OOH, plus also took equity in the business.

The brand aims to address a decline in sexual activity in the UK. “Sex is dying,” says Uncommon Creative Studio. “For the first time in history, we’re having sex less than once a week. The busyness of modern life, dating apps, social media, exposure to porn and societal pressures have taken their toll. The biggest problem of our time is the death of our oldest pleasure.”

Its first product claims to be the UK’s most sustainable condom, and the brand launched with the promise that it would match and donate every million sold to address the 27% supply shortfall of condoms in Uganda, in partnership with the NGOs SafeHands and Reproductive Health Uganda.

Credits:
Agency: Uncommon Creative Studio