Shortcut scrubbing reveals Lynx Effect

A female TV reporter falls under the spell of the ‘Lynx Effect’ thanks to the use of ‘shortcut scrubbing’ to play around with the action in a laddish YouTube video

A female TV reporter falls under the spell of the ‘Lynx Effect’ thanks to the use of ‘shortcut scrubbing’ to play around with the action in a laddish YouTube video

If users click on the YouTube progress bar and press the keys 5, 7, 3, 8, lo and behold, the femal reporter …. well try it for yourself. Agency Razorfish is claiming that this is the first time that the ‘shortcut scrubbing’ technique has been used in an ad.

It may not be the most edifying piece of content you’ll ever find on CR, and we apologise if any readers are offended, but it will no doubt prove a hit with Lynx’s adolescent target market.

 

CR in Print

Thanks for reading the CR Blog but if you’re not also reading the magazine in print, you’re really missing out. Our October issue includes the story of Blackpool’s Comedy Carpet, a profile of Jake Barton whose studio is currently working on the 9/11 Memorial Museum, plus pieces on branding and the art world, guerilla advertising coming of age, Google’s Android logo, Ars Electronica, adland and the riots, and loads more.

And, if you subscribe to CR, you also receive our award-winning Monograph booklet every month for free.

If you would like to buy this issue and are based in the UK, you can search for your nearest stockist here. Based outside the UK? Simply call +44(0)207 292 3703 to find your nearest stockist. Better yet, subscribe to CR for a year here and save yourself almost 30% on the printed magazine.

More from CR

Branding the art world

Once deemed a dirty word in gallery circles, a competitive art market is increasingly embracing the brand. By Eliza Williams

Spirit of the Animal tie-die T-shirt project

There are so many graphic T-shirt projects in the world that we don’t normally write about them here on the CR blog. However, just this once we’re making an exception – for the Spirit of the Animal tie-die & animal print T-shirt collection…

What’s the best ever slogan?

Back in April we dedicated an issue to the best logos ever. Now we are turning our attention to their written equivalent and, again, we need your help. So what do you think are the best slogans ever?

Tent type

If you are heading to the London Design Festival’s Tent London show, be sure to pick up a copy of the rather nice accompanying directory designed by Marc&Anna using Rick Banks’ F37 Bella font

Artworker

NAO (National Audit Office)