A female TV reporter falls under the spell of the ‘Lynx Effect’ thanks to the use of ‘shortcut scrubbing’ to play around with the action in a laddish YouTube video
If users click on the YouTube progress bar and press the keys 5, 7, 3, 8, lo and behold, the femal reporter …. well try it for yourself. Agency Razorfish is claiming that this is the first time that the ‘shortcut scrubbing’ technique has been used in an ad.
It may not be the most edifying piece of content you’ll ever find on CR, and we apologise if any readers are offended, but it will no doubt prove a hit with Lynx’s adolescent target market.
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