Shortcut scrubbing reveals Lynx Effect

A female TV reporter falls under the spell of the ‘Lynx Effect’ thanks to the use of ‘shortcut scrubbing’ to play around with the action in a laddish YouTube video

A female TV reporter falls under the spell of the ‘Lynx Effect’ thanks to the use of ‘shortcut scrubbing’ to play around with the action in a laddish YouTube video

If users click on the YouTube progress bar and press the keys 5, 7, 3, 8, lo and behold, the femal reporter …. well try it for yourself. Agency Razorfish is claiming that this is the first time that the ‘shortcut scrubbing’ technique has been used in an ad.

It may not be the most edifying piece of content you’ll ever find on CR, and we apologise if any readers are offended, but it will no doubt prove a hit with Lynx’s adolescent target market.

 

CR in Print

Thanks for reading the CR Blog but if you’re not also reading the magazine in print, you’re really missing out. Our October issue includes the story of Blackpool’s Comedy Carpet, a profile of Jake Barton whose studio is currently working on the 9/11 Memorial Museum, plus pieces on branding and the art world, guerilla advertising coming of age, Google’s Android logo, Ars Electronica, adland and the riots, and loads more.

And, if you subscribe to CR, you also receive our award-winning Monograph booklet every month for free.

If you would like to buy this issue and are based in the UK, you can search for your nearest stockist here. Based outside the UK? Simply call +44(0)207 292 3703 to find your nearest stockist. Better yet, subscribe to CR for a year here and save yourself almost 30% on the printed magazine.

What's the story?

The Storytelling issue, Oct/Nov 2017, is out now.
We invited writers to respond to our cover image
this month: read their stories inside.
PLUS: Tom Gauld, Oliver Jeffers, Giphy & S-Town

Buy the issue

The Annual 2018

The Creative Review Annual is one of the most
respected and trusted awards for the creative
industry. We celebrate the best creative work from
the past year, those who create it and commission it.

Enter now

DESIGNER

South East London

CREATIVE TEAM LEADER

Burnley, Lancashire (GB)