SHOWstudio: reinventing fashion

When the fashion website SHOWstudio started in 2000, there was no Twitter, no Facebook, no Instagram, no YouTube, none of the online channels that we take for granted today. The digital world was glitchy and grainy , rough and ready. At launch, the site was greeted with a mix of  excitement, curiosity and bemusement, with some dismissing it – and the internet in general – as “not really fashion”. Yet its influence has since stretched across the industry,  changing working practices both online and off. Here, Eliza Williams talks to founder Nick Knight about documenting fashion as it moved from analogue to digital, and what the future might hold.

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SENIOR CREATIVE

Guildford, Surrey