“The tension in the room was unbelievable”: Virgin Holidays ad is broadcast live

We’re used to live TV these days, and the errors and pratfalls that can occur. But advertising is usually more of a controlled, slick machine. Which makes Virgin Holidays’ live ad all the more interesting. We talked to director Simon Ratigan about how it was done.

DESIGN ASSISTANT

Wandsworth, London

ACCOUNT EXECUTIVE

102 Petty France, London

ART DIRECTOR

Brighton, East Sussex