“The tension in the room was unbelievable”: Virgin Holidays ad is broadcast live

We’re used to live TV these days, and the errors and pratfalls that can occur. But advertising is usually more of a controlled, slick machine. Which makes Virgin Holidays’ live ad all the more interesting. We talked to director Simon Ratigan about how it was done.

SENIOR DESIGNER

London (Euston)

MID-WEIGHT DESIGNER

Harpenden, Hertfordshire

DESIGNER

Witney, Oxfordshire

HEAD OF DESIGN

Winchester