Sipsmith Gin: The Official Tennis of Sipsmith Gin campaign

Category: Commercials; Integrated Campaigns; Entrant: Ogilvy UK

Ogilvy UK created this campaign in order to promote Sipsmith Gin’s new partnership with the Wimbledon tennis championships.

At its centre is Sipsmith’s established brand ambassador, Mr Swan, a dapper if occasionally irreverent figure. In the animated commercial, Mr Swan, in typical style, mistakenly announces Wimbledon to be the ‘Official Tennis of Sipsmith Gin’, rather than the other way around. It’s not long before things snowball and Mr Swan gets more and more carried away, claiming everything related to Wimbledon to be officially Sipsmith’s, from the grass, to the ball machines, to the lawnmowers, to the tournament’s pigeon-scaring hawk.

As well as the commercial, the campaign came to life through multiple channels at Wimbledon itself, from signage, to tournament programmes to souvenir posters. There was even an official merchandise store selling balls, brollies and grass cuttings. A statue of Mr Swan was also erected outside the iconic Centre Court.

Client: Sipsmith: Shelley Macintyre
Global Marketing Director: Annabel Keech
Senior Global Brand Director, Gin: Beam Suntory
International Marketing Manager: Fleur Maguet
Head of UK Marketing: Joel Hughes
Head of Client Services: Victoria Day
Head of Digital, Content & Design: James Mills
Account Manager: Marissa Jade Whittle
Head of Strategy: Sandie Dilger
Senior Strategist: Emma Banks
Business Director: Kerry Capps
Agency: Ogilvy UK, London
Chief Creative Officer: Andre Laurentino
Executive Creative Director: Jules Chalkley
Senior Creative Directors: Nick Sheppard, Tom Webber
Deputy Executive Creative Directors of Design: Luke Ridgeway
Production Manager: Adam Oyejobi
Production Company: Biscuit Filmworks, London
Director: Jeff Low
Director of Photography: Matthew Day
Head Of Moving Image: James Brook-Partridge
Post Production Company: Biscuit Filmworks, London
Post Production Company Managing Director: Rupert Reynolds-Maclean
Executive Post Producer: Hanna Bayatti
Post Producer: Roger Lairisa
Post Production Company Producer: Kwok Yau
TV Producer: Christopher Eeles
3D Artist: Mark Beardall
Animator: Andy Biddle
Production Coordinator: Michael Scanlon
Production Designer: Gordon Allen
Editor: Saam Hodivala
Sound Design: Gramercy Park Studio, London
Sound Designer: Zak Kartha
Model Maker: Sarah Crombie