SIRE: Marked For Life

A new campaign from 180 Amsterdam aims to raise awareness about the effects of divorce on children.

A new campaign from 180 Amsterdam aims to raise awareness about the effects of divorce on children.

The campaign has been created for the Dutch organisation SIRE, a group of advertising and marketing leaders who donate their time to create work that raises awareness of social issues. In Marked For Life, SIRE looks at divorce, and how the unkind words that parents may say in front of children during the stress of a separation can stay with them for life.

The print campaign, which shows children bearing tattoos of the words spoken by their angry parents, was shot by rising star Laura Pannack, who featured in the CR Jan 11 ‘new talent’ issue. These posters are a translation of the original ads, which are in Dutch (see them here, along with more info on the campaign).

Accompanying the print work is a TV spot, directed by Ariel Kleiman and set to the track Words by The Bee Gees, shown below.

Credits:
Agency: 180 Amsterdam
Exec creative director: Andy Fackrell
Copywriters: Jessica Hartley, Marianne Riphagen
Art director: Andy Fackrell
Photography: Laura Pannack
Director (TV): Ariel Kleiman
Production company (TV): Partizan

 

CR’s current issue is The Annual, our biggest issue of the year featuring an additional 100 pages of the best work of the past 12 months. If you would like to buy this issue and are based in the UK, you can search for your nearest stockist here. Based outside the UK? Simply call +44(0)207 292 3703 to find your nearest stockist. Better yet, subscribe to CR for a year here and save yourself almost 30% on the printed magazine. If you subscribe before Wednesday April 27 you will receive the May issue/Annual as part of your subscription.

More from CR

Diesel: A Hundred Lovers – Stink Digital – 6.08

For the A Hundred Lovers film, fans of Diesel were contacted via social media sites, and invited to star in the video. In a reference to Jean-Luc Godard’s classic film Bande à Part, they are shown performing a dance routine.

Charity Prints

Designers for Japan is a collective of designers, photographers, art directors and imagemakers from around the world. Its aims are to offer support to peers, colleagues and friends in Japan, aid disaster relief and to act as a forum for anyone wishing to look at how visual communications can help in future disasters, wherever they may be.

Daydreaming with… Returns

Following the success of the first Daydreaming with…. exhibition, staged at London’s Haunch of Venison gallery last summer, James Lavelle is returning with a new show at St Michael’s Church in Camden, London from April 27. The exhibition will feature film works by Doug Foster and Jonathan Glazer, with music from UNKLE and Simon Fisher Turner.

Stewart Lee: the social media strategy

Comedian Stewart Lee is somewhat sceptical of social media. He doesn’t do “the tweets”. His face isn’t on Facebook. Here, quite possibly, is why

Graphic Designer

Fushi Wellbeing

Creative Designer

Monddi Design Agency