Six New Ads To Watch

Today’s advertising round-up features campaigns for Powerade, the NHL Playoffs, and the Renaissance Photography Prize as well as charity ads for the National Austism Society and St John Ambulance. We open, however, with an amusing anti-bullying spot from VH1…

Today’s advertising round-up features campaigns for Powerade, the NHL Playoffs, and the Renaissance Photography Prize as well as charity ads for the National Austism Society and St John Ambulance. We open, however, with an amusing anti-bullying spot from VH1…

A funny take on a serious subject, the ad is set to a soundtrack of I Will Survive, and features a number of picked-on kids who are already plotting how they will wreak their revenge post-school and in the world of work. Agency: Del Campo Saatchi & Saatchi; ECDs: Maxi Itzkoff, Mariano Serkin; Creative directors: Juan Pablo Lufrano, Ariel Serkin, Dani Minaker, Sebastian Tarazaga; Production company: Landia/Stink; Director: Agustin Alberdi.

This spot forms part of Powerade’s World Cup ad campaign. A short documentary compiled mainly of home video footage, it tells the moving story of American athlete Nico Calabria who was born with one leg. Agency: Wieden + Kennedy Amsterdam. ECDs: Mark Bernath, Eric Quennoy; Creative directors: Alvaro Sotomayor, Rosie Bardales; Creatives: Mike Bond, Bernard Hunter; Production company: Caviar; Director: AG Rojas.

Director Steve Cope collaborated with the National Autistic Society to create this film for World Autism Awareness Month. The spot emphasises how autism can cause a heightened sensitivity to sound. Agency: The News. Creative director: Kit Dayaram. Creatives: Stine Hole Mankovsky, Oli Kellet. Production company: Rattling Stick.

Another charity spot now, and it’s a hard-hitting one: created by Perth-based The Brand Agency for St John Ambulance Western Australia, it aims to emphasise the importance of knowing basic first aid skills. Creative director: Craig Buchanan; Creative: David Donald; Production company: Penguin Empire; Director: Grant Sputore.

Leo Burnett has created an online campaign for the Renaissance Photography Prize which invites famous photographers including Rankin, Martin Parr and Perou to share the stories behind some of their most famous images. Under the tagline, ‘If it’s worth taking, it’s worth entering’, the photos and stories are shared online at worthtaking.renaissancephotography.org and also on Twitter using the hashtag #worthtaking. Audiences are then encouraged to enter their own photos into the Prize, with all proceeds raised from the competition going to The Lavender Trust. Creative directors: Matt Lee, Pete Heyes; Creatives: Rob Tenconi, Mark Franklin; Design/Typography: Lance Crozier, Marc Donaldson.

We finish with a high-octane sports spot from Arnold Worldwide, Boston for the Boston Bruins at the NHL Playoffs. We’ve seen full-on sports mayhem in ads before, but the way this spot builds the tension before unleashing the chaos and violence of the game can’t help but draw you in. ECDs: Wade Devers, Pete Johnson; Creative directors: Travis Roberton, Greg Almeida.

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