Six New Ads To Watch

This week’s round-up of great new ads features work for Greenpeace, Currys & PC World, Google Maps, Faber-Castell and Hornbach. We open, however, with the inimitable Ron Jeremy who stars in this amusing spot to promote the Toronto Jewish Film Festival…

This week’s round-up of great new ads features work for Greenpeace, Currys & PC World, Google Maps, Faber-Castell and Hornbach. We open, however, with the inimitable Ron Jeremy who stars in this amusing spot to promote the Toronto Jewish Film Festival…

The ad chronicles Jeremy’s attempts to have his work screened at the festival, including such classics as Wood Fellas. Sadly for Ron though, “only the best of Jewish film makes the cut”. Director: Brian Lee Hughes. Production company: OPC/Skunk.

This striking film for Greenpeace addresses the crisis facing honey bees by proposing a radical solution: a world in which bees are replaced by tiny robotic NewBees, which are “far superior to their nature counterparts”. Director: Polynoid, Alexander Kalchev. Production company: Woodblock.

AMV BBDO has created a series of ads for Currys & PC World based around the World Cup that are old-fashioned yet appealing: each features a footie-obsessed man trying to clumsily convince his partner that they should buy a new TV in time for the summer. The charm is all in the details – the way the football obsession is revealed via a dog’s name or cufflinks, and the nice use of type at the end (before the ugly logo slate appears and slightly ruins things). ECDs: Alex Grieve, Adrian Rossi. Creatives: Zac Ellis, Rich Littler. Director: James Rouse. Production company: Outsider.

This lovely print ad campaign for Faber-Castell’s new range of water-soluble graphite pencils is by OgilvyOne Hong Kong and features illustrations by Redmer Hoekstra.

German DIY brand Hornbach gets a little earnest in its latest campaign, which implores people to use its products to ‘act against ugliness’ in their community. Agency: Heimat. CCO: Guido Heffels. Creative directors: Frank Hose, Ramin Schmiedekampf. Creatives: Susanna Fill, Mirjam Kundt. Director: Lionel Goldstein. Production company: Czar.

To promote Google Map’s nifty new Time Machine option (which allows you to look back at all the photos that Google Maps has of an area, going back to 2007-08), B-Reel created this film, which features some of the most interesting developments captured by Google over the last seven years. The team also came up with the idea to use an icon based on Doc from Back to the Future to guide users round the historical maps, which is a lovely touch.

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NAO (National Audit Office)