In this week’s ad round-up we bring you TV ads for John Lewis and Dick’s Sporting Goods, a web campaign using Pinterest for CB2, an elaborate book designed to promote Brazilian kitchenware company Tramontina, and a kid’s charity campaign created using WhatsApp. Kicking off proceedings, however, is this print campaign for The Sunday Times…
Created by Grey London and shot by renowned animal photographer Tim Flach, the campaign promotes the forthcoming publication of The Sunday Times Rich List by picturing three of the UK’s mega-rich – Richard Branson, Elton John and Simon Cowell – as fat cats.
Agency: Grey London; ECD: Nils Leonard; Creative director: Dave Monk; Creatives: Jo Sissons, Kate Allsop, Miguel Gonzalez; Photographer: Tim Flach; Digital artist: Anthony Crossfield; Production company: Peter Bailey Productions.
Mother New York has created an unusual online campaign for US home decor company CB2 which invites audiences to help decorate an apartment via Pinterest. Five interior designers are invited to suggest items (from CB2, natch) to be featured in different rooms in the apartment and then Pinterest users can help select what makes it in. The project is running until Sunday, and each day a new room is tackled by a designer and their Pinterest followers. The film above offers a further intro to the project, and it can be viewed online at aptcb2.com. Production company: Stopp; Director: Zach Richter.
Social media is also put to clever use in this next campaign, from Brazilian ad agency Mood, which uses WhatsApp to create bedtime stories for children in need. Made for non-profit organisation Casa da Criança Santo Amaro, the campaign invited visitors to book stores to read sections of children’s books as audio notes on WhatsApp. The messages were then gathered together into audio books that were played to the children at bedtime. The stories are published on a virtual library too so that other Brazilian institutions can download them for use. The film above explains the project in more detail. Creatives: André Felix, Bruno Brasileiro, Pepo Penteado, Ricardo ‘Brad’ Correia; Creative vice president: Valdir Bianchi; Production company: Santa Cloud, F5 CreativeFilms; Director: John Porciúncula.
Also from Brazil is this incredible book that has been created by JWT Brazil to promote kitchenware company Tramontina. To raise awareness of the brand’s line of barbecue accessories, it has created The Bible of Barbecue, a book that features pages that turn into useful barbecue products. One page is made of salt, for example, while another can be used to sharpen knives and the cover can be used as a chopping board. The book has been sent to barbecue chefs in Brazil and will soon be available to buy. CCO: Ricardo John; Creative directors: Erick Rosa, Diego Wortmann; Head of art: Fabio Simões; Creatives: Lucas Reis, Sleyman Khodor, Patrick Matzenbacher, Lucas Tristão, Fernando Duarte; Production company: Santa Transmedia; Director: Gustavo Gripe.
To celebrate its 150th birthday, John Lewis has released this brand film, which doesn’t reveal anything particularly new about the company but is beautifully crafted by director Dougal Wilson. Agency: Adam&Eve/DDB; Creative directors: Matt Woolner, Steve Wioland; Production company: Blink.
We finish this week’s round-up with an emotional number: a beautiful short film created for US company Dick’s Sporting Goods, which tells the story of how baseball, and the support of his teammates, helps a teenager recover from his grandfather’s death. Sounds heavygoing but it’s a lovely piece of work. Agency: Anomaly New York; CCO: Mike Byme; ECD: Eric Segal; Creative director: Seth Jacobs; Art director: Matt Walton; Production company: Epoch Films; Directors: The Mercadantes (repped by Bold).