In this week’s round-up we bring you new ad work for Coca-Cola, Heineken, Ford Mustang, Ubisoft and Wall’s sausages. To begin though, here’s a nice packaging story from Chipotle.
To give its customers something to do while munching on its food, Chipotle has commissioned ten writers to produce text to be featured on its cups and paper bags.
Titled Cultivating Thought, the series is the brainchild of Jonathan Safran Foer, who has contributed one of the texts alongside authors including Malcolm Gladwell, Toni Morrison, Steven Pinker and Sheri Fink. The texts are designed to be read in two minutes. Images of the packaging is shown above, alongside a film explaining more about the project.
Sticking with packaging, our next story comes from Ogilvy China and sees Coca-Cola giving away a series of different cap attachments that fit onto plastic Coke bottles and give the bottles a new life once the fizzy stuff is drunk as either a water pistol, a pencil sharpener, a plant spray and more. The campaign launches in Vietnam and will then roll out across Asia, and is part of Coke’s global sustainability programme.
Next up is the latest in Heineken’s ‘The Legends’ series of ads. Created by Wieden + Kennedy Amsterdam, it’s a glitzy and very watchable affair, starring a man who embarks on an adventure in pursuit of a beautiful woman named Eve. As you might expect, everything turns out rather well for our hero.
BETC Paris has created this impressive piece of stunt marketing for Ubisoft to launch its new Watch_Dogs game. The film above records a number of unsuspecting victims tricked into thinking they can control their surroundings with their mobile phone, before things start to go wrong….
To generate excitement about its first sales in Europe, Ford Mustang has released this new spot that features various famous European streets entirely empty of traffic and people and waiting to be conquered. It all gets a bit ‘car ad’ halfway through and of course the idea of these streets really being empty is truly a dream, but it will no doubt press buttons with car fans. Agency: Blue Hive; ECD: Karin Onsager-Birch; Creative director: Steve Clarke; Production company: B-Reel; Director: Filip Tellander. Sound design: Gary Turnbull, GCRS.
We finish with an ad that illustrates that age old maxim that some campaigns are so daft, they’re great (I think). Created by Saatchi & Saatchi for Wall’s sausages, the ad introduces the concept of the Wall’sie, a series of specially designed onesies (see what they’ve done there) that can be worn down to the shops to buy sausages when you don’t want people to know you’ve just woken up. Sausage fans can enter a competition on Facebook to win their own Wall’sie, and Wall’s is even changing its logo from Wall’s to Wall’sie for the duration of the campaign. It’s a crazy world. ECDs: Paul Silburn, Kate Stanners; Creative directors: Rob Potts, Andy Jex; Creatives: Dan Warner, Andy Vasey; Production company: Good Egg; Director: Bugsy Steele.