To help ease you into the working week, here is a selection of great new ads from around the world, kicking off with a sugary sweet animated tale from Coca-Cola…
The spot, created by Wieden + Kennedy Portland, tells the tale of the inhabitants of one building, and through them the different stages we go through in life, from young love to family life to retirement. It is directed by Smith & Foulkes and features a model set, painstakingly created over eight weeks, with CGI characters. It is a delightful piece of work, with its style harking back to earlier Coke ads such as Videogame, also by Smith & Foulkes, as well as the movie Up.
Agency: Wieden + Kennedy Portland; Directors: Smith & Foulkes. Production company: Nexus.
DDB Paris created this print campaign for Honda which celebrates the Tourist Trophy race, currently taking place on the Isle of Man. Described as the most dangerous motorcycle race in the world, this poster celebrates some of its perils – real and imagined – in gorgeous illustration. The full poster is shown above, alongside two details from it. It follows a recent campaign for Whiskas that featured a similar black-and-white style – is this a new trend we see emerging? ECD: Alexandre Hervé; Creatives: Emilie Ramain, Stéphane Audouin.
Sticking with posters, here is a new campaign from Publicis Conseil in Paris to celebrate the reopening of Paris Zoo following a six year closure. Two out of four posters in the campaign are shown above. CCO: Olivier Altmann; Creative director: Frédéric Royer; Creatives: Bangaly Fofana, Benoît Blumberger; Photographer: Ronan Mérot.
In this ad for Pilão Decaf coffee, JWT Brazil uses charming animation to tell the story of a how Dmitri Mendeleev came up with the Periodic Table while asleep, thus suggesting that staying awake is not always the best way to aid creativity. CCO: Ricardo John; Head of art: Fábio Simoes; Creative director: Erick Rosa; Creatives: Fernando Duarte, Pedro Hefs, Thiago Arrighi; Animation: Daniel Semanas, Paulo Stoker.
As the football frenzy reaches fever pitch in Brazil, ad agency Grey Brasil and Foca beer have petitioned the government to label the sport as an official religion so that fans could justify absences from work to watch the games. The film above shows how the proposition panned out. Creative director: Daniel Pérez Pallares. Creatives: Federico Russi, Lucas Heck.
Barton F Graf 9000 in New York has created a new piece of work for Axe, titled the ‘Social Effort Scale’, which will analyse your social media accounts to see if you are ‘trying too hard’ or are ‘effortless’ in your interactions. The link to the brand (which is a teeny bit tenuous but who cares, scoring systems are fun!) is that Axe’s hair styling line Matt Effect will give you an effortless look. As you can see from the still above, CR’s use of Twitter came out as effortless… of course it did. Play with the site yourself at socialeffortscale.com.