Six New Ads To Watch

There’s lots of great new ads to share with you this week, including work for Harvey Nichols, Deutsche Telecom, Kids Co, and Orangina, plus a new app that introduces a ‘pay per laugh’ system, an innovative way of paying for live comedy. First up though is this cinematic film for car rental company Avis, which sees the return of the ‘we try harder’ strapline…

There’s lots of great new ads to share with you this week, including work for Harvey Nichols, Deutsche Telecom, Kids Co, and Orangina, plus a new app that introduces a ‘pay per laugh’ system, an innovative way of paying for live comedy. First up though is this cinematic film for car rental company Avis, which sees the return of the ‘we try harder’ strapline…

The spot, from VCCP, is shot in black-and-white and is based on a simple premise: unlock a rental car and you ‘unlock the world’. The ‘we try harder’ tag was originally created in the mid-1960s and returns here for the first time in 50 years.

Agency: VCCP; Creative director: Jim Thornton, Creatives: Kieran Knight, Veryan Prigg; Production company: Academy Films; Director: Marcus Söderlund.

Harvey Nichols has released a series of cheeky posters for its summer sale that demonstrate all too clearly why you ‘best get there early’. Agency: Adam&EveDDB; ECDs: Ben Tollett, Emer Stamp; Photographer: Matt Irwin.

A change of tone now, with this hard-hitting charity ad from AMV BBDO for Kids Co, which aims to highlight the failings of child services in the UK and the need for government action. Creatives: Toby Allen, Jim Hilson; Creative directors: Andy Clough, Richard McGrann; Production company: Gorgeous; Director: Chris Palmer.

Up next is an app that was created by Xavi’s Lab (based in Glassworks in Barcelona) for ad agency The Cyranos McCann and Spanish theatre company Teatreneu. The app, which is installed on a iPad, aims to encourage audiences back to comedy clubs in Spain, which have been badly hit by the recession. The idea behind it is that you only pay if you’ve had a good time – using face recognition technology, the app counts the number of times that you’ve laughed during a performance and you pay accordingly (there is also a maximum payment, meaning if you laugh over that price, those chuckles are for free). The app was first used in April at the Aquitània Theater in Barcelona and is intended for ongoing use. The case study film above explains it in more detail.

Another quirky project now, this time from Fred & Farid in Paris, who have created an ‘anti-football’ campaign for those tired of the endless World Cup coverage. Made for Orangina, it features a specially modified can of the fizzy drink that can be used as a remote control to discreetly switch off a TV showing the footie. As the film above shows though, it would be wise to use it at your peril…

We finish on a silly note, with this ad from DDB Tribal Berlin for Deutsche Telecom which sends up the traditional holiday hunt for free wi-fi with a mockumentary about fictional company Wi-Fi Dogs, which has an elite squad of dogs, trained to sniff out wi-fi. CCO: Eric Schoeffler; ECD: Matthias Schmidt; Creative directors: Veit Moeller, Nils Haseborg; Creatives: Alice Bottaro, Konradin Resa, Jacopo Biorcio, Marc Lüdemann, Lydia White; Production company: Smuggler & Community Films; Director: Randy Krallman.

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