We’ve got some lovely work to share with you in this week’s ad round-up, including work for M&S, McDonald’s, Hartley’s Jelly Pots, and the Rugby World Cup, as well an intriguing film introducing a crowd-sourced fashion event in Tokyo. First up though is this brilliant Apple ad spoof for Ikea…
Apple ads are by now pretty easy to mock, and therefore the tech brand regularly comes in for a pasting, but this spot, from BBH Asia Pacific takes the teasing up a level. The ad promotes the new Ikea 2015 catalogue as if it is a piece of revolutionary tech, but with the twist that “it’s not a digital book, or an ebook, it’s a book-book”. Creative directors: Tinus Strydom, Maurice Wee; ECD: Scott McClelland; Art director: Germaine Chen; Director: Carlos Canal; Production company: Freeflow Productions.
M&S, inspired by Lurpak’s advertising perhaps, has been making food porn in its TV spots for a while now, and this new ad continues the trend in spades. It’s impossible not to feel hungry by the end of it, even if the music accompanying the images strikes a bit of an odd note. The spot also introduces a new logo for the brand, which according to this story on Design Week, will only be used in its marketing campaigns and not appear on packaging. Agency: RKCR/Y&R; Creative director: Mark Roalfe; Creatives: Chris Hodgkiss, Pip Bishop; Directors: Michaël Roulier, Philippe L’homme; Production company: Foodfilm.
McDonald’s is celebrating its 40th anniversary in the UK with a series of new ads with a firmly British flavour. Each features a situation which calls for a McDonald’s, including a rainy camping holiday and a teenage first date. Our favourite though, is the one above, which sees a group of friends celebrating being able to drive by getting a drive thru McDonald’s and features a lovely performance by the main character. Agency: Leo Burnett; Creatives: Ed Morris, Andy Drugan; Creative directors: Adam Tucker, Matt Lee, Peter Heyes; ECD: Justin Tindall; Director: Pete Riski; Production company: Rattling Stick.
Our final food-based ad for this week is a cute little number for Hartley’s Jelly Pots, from agency Karmarama and directed by Chris Cairns. Creative directors: Sam Walker, Joe De Souza; Creatives: Tom Woodington, Robin Temple; Production company: Partizan.
This film for the Rugby World Cup is from BBH London and sees Charles Dance giving a stirring team talk to both players and fans. Despite his actorly gravitas, Dance seems a slightly incongruous choice to start with but by halfway through he’ll have you cheering along with him. And I don’t even like rugby. Creatives: Ed Cole, Lewis Mooney; Creative director: Ewan Paterson; Director: Peter Cattaneo; Production company: Academy.
We end with a film that is promoting a ‘crowd-sourced fashion show’ which will take place in Tokyo this weekend, for Japanese fashion brand En Route. Models will be walking around streets in the Omotesando, Aoyama and Harajuku areas in the city and passers-by are encouraged to take photos of them with their smartphones and then upload them to the En Route website. If your photo is chosen to feature on the site, the brand will pay you 1,000 yen (just under £6) for it, via ‘cashier men’ who will also be walking around. It all looks quite bonkers but lots of fun, and once again makes me wish I lived in Tokyo. Creative agency: Party.