Lots of great work to share with you this week, from brands including Nike, Adidas, Save The Children, Temptations Tumblers cat treats, and the Jodi Lee Foundation. In our first campaign though, Walkers crisps have put Gary Lineker in a vending machine…
AMV BBDO is behind this latest indignity for Lineker, which sees the footie pundit placed inside three vending machines in bus shelters across London (in virtual form, natch). Lineker appears to interact with passers-by, encouraging them to tweet @Walkers_busstop to receive a bag of free crisps from the machine. Judging from the film below, it’s nicely done.
Agency: AMV BBDO; Films: AMV BBDO with Acne Production
Next up is a new film from Save The Children tackling literacy. Shot in a similar mould to the charity’s hugely successful Most Shocking Second A Day ad for the Syria crisis, the spot demonstrates how a lack of attention to reading when your child is young can have devastating effects on their future. Agency: Don’t Panic; Director: Jonathan Pearson; Production company: Unit9.
Sticking with charity work, our next piece is for the Jodi Lee Foundation, an Australia charity aiming to raise awareness about bowel cancer. As this film shows, the charity spelt out the words ‘bowel cancer’ in the centre of Martin Place in Sydney, using testing kits. As passers-by took the kits, the words slowly disappeared. Agency: AJF Partnership; ECD: Andrew Foote; Creative directors: Michael Skarbek, George Freckleton; Production company: Will O’Rourke; Director: Pete Baker, The Glue Society.
Adidas Originals has released a new ad for the Chinese market, which aims to promote free expression and originality. While these are core values of the Originals brand, appearing regularly in its western ad campaigns, it is a message that sits a little uneasily in China, where free expression is not always encouraged, giving the spot an edge not always seen in the sports brand’s ads. Agency: TBWAShanghai; Group creative directors: Patrick Tom, Colin Lee; Creative director: Kate McMullen; Creatives: Kenny Huang, Sam San; Director: Paul Geusebroek; Production company: SixToes.
Over in Korea, Nike was facing a different problem: this time how to market its brand to a youth audience that was preoccupied with school work rather than sports. Its solution was the ad above, which puts the emphasis on having fun with physical exercise, rather than promoting the competitive message that we are more used to from Nike. Agency: Wieden + Kennedy Tokyo; ECD: Mike Farr, Tota Hasegawa; Creative director: Adam Koppel; Creatives: Jisuk Kim, Daisuke Maki; Designers: Choro Koumae, Kangihn Kim; Director: Ralf Schmerberg; Production company: Radical Media.
For those of you hankering after Nike’s more familiar, bombastic style, I can still it offer it to you here, albeit via an unexpected route. This new ad for Temptations Tumblers cat treats from Adam&EveDDB does a nice job of spoofing Nike (and other sports brands’) style, but with kitties. Cute.