Six New Ads To Watch

Our latest advertising round-up features spots for Nike, Netflix, Canal+, McLaren and fashion designer Roland Mouret. First up though is this amusing number to advertise Save The Children’s Christmas Jumper Day on Friday, which features The Killing’s Sarah Lund getting very serious about knitwear…

Our latest advertising round-up features spots for Nike, Netflix, Canal+, McLaren and fashion designer Roland Mouret. First up though is this amusing number to advertise Save The Children’s Christmas Jumper Day on Friday, which features The Killing’s Sarah Lund getting very serious about knitwear…

The film, by Contagious Content, reworks footage from the Danish crime show with new subtitles related to Christmas jumpers. We’ve seen this kind of thing lots of times before of course, but done well, as it is here, it is still very funny. More info on Christmas Jumper Day, where you are encouraged to wear festive knitwear to the office and give a pound to Save The Children, is here.

Next up is this spot for Nike from Wieden + Kennedy Amsterdam which encourages people to embrace winter sports and ‘play Russian’. Starring a number of Russian athletes it’s a classic dynamic Nike spot with extra added ice, but very watchable. ECDs: Mark Bernath, Eric Quennoy; Creative directors: Mike Farr, Pierre Janneau; Creatives: Vasco Vicente, Evgeny Primachenko; Production company: Imperial Woodpecker; Director: Mark Zibert.

More seasonal fare for you now, this time from Netflix. Featuring a voiceover from Lorraine Bracco, the spot, from Deutsch LA, tells the story of the boisterous McDermott family from the perspective of the Christmas tree fairy. CCO: Pete Favat; Group creative director: Gavin Lester; Creatives: Gordy Sang, Brian Siedband; Production company: Arts & Sciences; Director: Matt Aselton. Editing: Arcade Edit.

And continuing the Christmassy vibe, we have a surprising reworking of the nativity story in this spot for Canal+ from BETC Paris. Creative directors: Stéphane Xiberras, Olivier Apers; Creatives: Francis De-Ligt, Nathalie Dupont; Production company: Wanda; Director: Gary Freedman, The Glue Society.

A change of pace now, in this short film by VCCP which promotes the new McLaren P1 car. The high-performance car is shown whipping around the Nordschleife racetrack in Germany, one of the most challenging race circuits in the world, in an attempt to complete a lap in under seven minutes. The film is mostly aimed at F1 fans, with plenty of motoring clichés included but gets exciting once the car hits the track, so stick with it. ECD: Darren Bailes; Creatives: John McLaughlin, Jonny Parker; Production company: 76ltd; Director: Dan Gifford.

We finish with another longer-format piece: a short film for fashion designer Roland Mouret, directed by Lee Ford. The film explores the influence of Mouret’s butcher father on his work, and is beautifully captured by cinematographer Steve Annis.

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