Six New Ads To Watch

This week’s ad round-up features work from Google, Coke, and Bigelow Tea, plus a compelling film from Thames & Hudson to promote a new book by South African photographer Roger Ballen. First up though is a new charity ad from BBH London for the Mayhew Animal Home…

This week’s ad round-up features work from Google, Coke, and Bigelow Tea, plus a compelling film from Thames & Hudson to promote a new book by South African photographer Roger Ballen. First up though is a new charity ad from BBH London for the Mayhew Animal Home…

The spot is the first directing job for BBH creative director Dominic Goldman, who also wrote it. It has a bit of a twist, so we won’t give away the punchline here, but it’s an unexpected and rather charming take on the typical animal welfare spot. Production company: Moxie Pictures. Post: The Mill.

Geoff McFetridge stars in the first of what is promised to be a series of films for Bigelow Tea. Titled While You Were Steeping, the films demonstrate what artiness can be achieved while you are waiting for a cup of tea to steep. Agency: Ideo. Director: Bucky Fukumoto.

To accompany Roger Ballen’s latest monograph Asylum of the Birds, Thames & Hudson has released this six-minute film that takes viewers inside the unsettling world of Ballen’s photographs. It’s a gripping watch. Director: Ben Crossman.

This new spot for Google features a voiceover taken from Pixar’s Andrew Stanton’s TED talk from 2012. Broadcast during the Oscars, the spot celebrates moviemaking and storytelling, and shows how using Google can help you make your own films.

Also from Google is this film and website to promote the Google Science Fair 2014, a global science and technology competition open to students aged 13 to 18. The site features a nifty ‘Ideas Springboard’ to help kids think of projects for the competition. See more at googlesciencefair.com.

We finish on an amusing note with this film for Coke from Memac Ogilvy Dubai, which proposes a remedy for those addicted to social media in the form of a Coke branded ‘social media guard’ (which looks suspiciously like an collar for injured animals). It’s a funny take on a common problem, if a little out of character for a Coke ad (this other recent spot for Coca Cola Light from Johannes Leonardo is much more in keeping with expectation, almost to the point of seeming like a spoof itself). Creative director: Ramzi Moutran. Associate creative director: Sascha Kuntze; Designer: Diana Alzubeidi.

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