Six New Ads To Watch

We’ve travelled the world for this week’s advertising round-up, with work from Australia, New Zealand; USA, Singapore and Peru. First up is a new Aussie spot for Snickers, which continues the choc brand’s recent ‘You’re not you when you’re hungry’ theme with a bunch of builders turned gender equality advocates…

We’ve travelled the world for this week’s advertising round-up, with work from Australia, New Zealand, USA, Singapore and Peru. First up is a new Aussie spot for Snickers, which continues the choc brand’s recent ‘You’re not you when you’re hungry’ theme with a bunch of builders turned gender equality advocates…

Agency: Clemenger BBDO Melbourne; ECD: Ant Keogh; Creatives: Andre Hull, Lee Sunter; Agency producer: Lisa Moro; Production company: The Sweet Shop; Director: Nick Kelly.

Ikea Singapore has recently launched a campaign titled Bedroom Stories, that aims to show how its products can help rearrange and tidy up even the most cluttered spaces. The films take the form of mini documentaries, with the one above featuring Frank the Cosplayer, who has seven years’ worth of elaborate costumes squashed into his room. Agency: BBH Singapore; ECD: Scott McClelland; Creatives: Eirma Webster, Angie Featherstone, Marcus Yuen, De Neng Lim; Producers: Daphne Ng, Bhavna Shivayogimath; Production company: Black Sheep Productions.

Anomaly has created a bright new campaign for Converse, consisting of films and print (examples shown above) as well as ambient media executions, where artists were invited to paint buildings and objects in different US cities (two painted trucks shown above). Agency: Anomaly; CCO: Mike Byrne; ECD: Ian Toombs; Creative director: Mat Jerrett; Creatives: Serifcan Ozcan, Andrew Guirguis; Print producer: Jordan Spielman; Photographer: Levi Brown; Artists: Megan Caponetto, Greg Lamarche; Production company: Fill in the Blank Productions.

This new ad for Colgate from Y&R Peru is a simple demonstration of the importance of turning off the tap when brushing your teeth. ECD: Flavio Pantigoso; Head of Art: Christian Sánchez; Creatives: José Rivera, Erick Galván; Production company: Patria; Director: Milovan Radovic; Executive producer: Marissa Núñez; Post: Makaco.

To promote Burger King New Zealand’s TenderCrisp chicken burger, ColensoBBDO Auckland is encouraging fast food fans to ‘cheat’ on the BK Whopper and visit a real hotel, the Motel Burger King, situated on Auckland’s North Shore, where they can book a room with friends and try the chicken. When they arrive, they check in via Facebook and are encouraged to share photos on social media with the hashtag #motelBK. Creative chairman: Nick Worthington; Creative director: Levi Slavin; Creatives: Brett Colliver, Simon Vicars.

US cat food brand Meow Mix has created the Meow Mix Catstarter, a variation on the Kickstarter website, where cat fans and owners can suggest cat-related inventions. The product that get the most backers (there is no money involved, you just click to back) will then be made by Meow Mix. Agency: EVB; ECD: Steve Babcock; Creative directors: Patrick Maravilla, David Byrd; Creatives: Tom Zukoski, Nate Gagnon; Designer: Markandeya Sendan; Illustrator: Natalia Martinez; Motion graphics designer: Kevin Brown; Director of technology: Ken Goldfarb; Lead interactive developer: Josh Kanner.

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