Six New Ads To Watch

This week’s round-up of new ads features some lovely print work, web work, ambient (is that phrase still used?) work, as well as some great films. We begin with an epic number for Lurpak which sees director Dougal Wilson take us on a journey to a new cooking galaxy, far, far away…

This week’s round-up of new ads features some lovely print work, web work, ambient (is that phrase still used?) work, as well as some great films. We begin with an epic number for Lurpak which sees director Dougal Wilson take us on a journey to a new cooking galaxy, far, far away…

The spot is in keeping with Lurpak’s ads over the last few years, which have been much copied by other food manufacturers, but it’s beautifully done. Vegetables have never looked so good. Agency: Wieden + Kennedy London; ECDs: Tony Davidson, Kim Papworth; Creative director: Sam Heath; Creatives: Freddie Powell, Hollie Walker; Director: Dougal Wilson; Production company: Blink; Post: MPC.

To raise awareness of prisoners of conscience (those arrested for peacefully expressing their views) around the world, Amnesty took over a series of travel information boards at Waterloo station on March 29 and 30 and instead of displaying train info, listed the names and stories of a number of detainees with a plea to ‘help get them home’. Travellers were then encouraged to text their support of the campaign, with their name appearing on the board when they did. Agency: Leo Burnett; ECD: Justin Tindall; Creative director: Adam Tucker; Creatives: Blake Waters, Will Thacker.

Stop motion master Pes has created another lovely piece of work, this time for the hotel chain citizenM, which features a rather unexpected ending. Agency: KesselsKramer; Creatives: Frank Anselmo, PES, KesselsKramer.

We rather like this type-based poster for Le Coq Sportif, which is part of a new campaign for the brand by Paris-based creative agency Peoplewelike.

Wieden + Kennedy New York has created a charming new website for Southern Comfort, featuring some pleasant graphics. The site launches with a competition – the amusingly titled Go Drink Yourself – which invites entrants to submit cocktail suggestions in turn for the chance to win a ‘face mug’. Visit the site at southerncomfort.com.

We finish with this wince-inducing film that features a group of men having their testicles waxed to raise awareness of testicular cancer. We don’t know if the wax was done for real (and frankly, have no desire to see the proof), but are surprised to note that the facial expressions pulled by the chaps are rather similar to those featured here… Agencies: Crush/BBDO; ECDs: Gary Thomas (Crush), Peter Ignazi & Carlos Moreno (BBDO); Creative director/Director: Andre Arevalo (Crush); Creatives: David Whiteson (Crush), Nancy Crimi-Lamanna (BBDO).

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