This week’s round up of great new ads features work from Jack & Jones, Paul Smith, Volvo, the BBC, Adidas, and the Drink Aware charity. We open with a series of films starring Christopher Walken, which trade on him doing what he does best: being cool…
The five films (one shown above) were created by Danish agency &Co, and directed by Bacon’s Martin Werner. They see Walken in a variety of quirky settings ‘creating’ the clothes.
Next up is the most unexpected piece of underwear advertising that the CR team has seen for a while. Shot by director Sébastian Montaz-Rosset for Paul Smith, the film sees two slackliners (crazy rock climbers to you and me) hanging out in the French Alps in their pants. Despite how this sounds, the resulting film is elegant and pretty gripping.
The latest in Volvo Truck’s series of stunt ads is out, and this time sees an 18-tonne truck driving around the narrow streets where the Ciudad Rodrigo bull run takes place. Accompanying the film, shown above, is an effective 360 site that takes you right into the heart of the action, and is well worth a look. Agency: Forsman & Bodenfors; Creatives: Martin Ringqvist, Björn Engström, Anders Eklind, Sophia Lindholm; Production company: Smuggler; Director: Henry Alex-Rubin.
The BBC created this rather lovely animation to promote Grayson Perry’s series of Reith Lectures, which began on Radio 4 today. Creative director: Andy Booth; Creative head: Dan Moore; Creatives: Ben Twiston Davies, Grayson Perry; Animation: MIE; Director: Yibi Hu.
Two sets of posters next, first up two striking pieces from Adidas that form part of a wider campaign created by Sid Lee Amsterdam and photographer Sophie Ebrard. Creative director: Simon Schmitt; Retoucher: Barry Craig, Digital Giant; Special Effects: Erick Brennan, West FX.
Finally, we end on a serious note, with one of a series of posters created for the charity Drink Aware, which promotes responsible drinking. The campaign is from TBWA and created by Paul Belford and Sean Doyle.