If you look back at the trailers for the BBC Winter Olympics over the past decade or so, certain themes emerge. There is the battling of the elements, the overcoming of terror (winter sports are arguably more intrinsically dangerous than summer ones, after all) and the survival of the fittest, and the fearless. And so it goes in this year’s film, created by ad agency Y&R London and directed by Nexus Studios’ Smith & Foulkes.
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