Snask creates giant poster for Malmö Festival

Stockholm creative agency Snask has created a large-scale sculpture for posters promoting this year’s Malmö Festival, which will also be turned into an interactive public art installation during the event.

Stockholm creative agency Snask has created a large-scale sculpture for posters promoting this year’s Malmö Festival, which will also be turned into an interactive public art installation during the event.

The agency, which has been working with the festival for five years, created a 15 x 12 metre sculpture out of plywood before photographing it from a crane positioned 30 metres above ground. Snask says it took a team of 14 around 900 hours to build, using 175 litres of paint, 280 plywood sheets and 10,000 nails. The model will be reconstructed for the festival, which takes place from August 15 – 22, and visitors will be able to jump, sit, nap and play on it.

 

 

Snask says it is the world’s biggest poster to be turned into a physical space. “This year is [the festival’s] 30th anniversary and Snask decided to do something bigger and better than ever done before…what would be nicer than making the biggest poster ever made and turning it into an entire physical area?” says creative director Fredrik Öst.

The Guinness Book of Records may dispute the agency’s claim to making the world’s biggest poster, but it’s an impressive structure and the latest in a series of colourful poster designs created by Snask for the festival. Posters from 2012, when Snask rebranded the event, featured a variety of knitted objects:

 

And in 2013, it designed papercraft posters as well as a series of stop motion films and large-scale objects made out of cardboard (below). This year’s poster builds on the colourful, handmade aesthetic from previous years, but as Öst points out, it is even bigger, better and bolder:

Malmö Festival runs from August 15-22. For details, see malmofestivalen.se

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