Snickers is the latest brand to release an ad that would have made zero sense to us a year ago, but is likely to raise a much needed grin in our weird new existence.
The spot highlights some of the habits we might have got into in our Zoom-heavy set up, and why it pays to be cautious as we emerge blinking into a more social world again.
The ad might be deeply topical but with its endline, ‘Confused? Maybe You Just Need A Snickers’, it aims to loosely tie into the brand’s long-running campaign depicting people who don’t act like themselves when they’re hungry. It will run on TV and online until the end of the year.
Agency: BBDO New York
CCO: David Lubars
ECDs: Gianfranco Arena, Peter Kain
Creative directors: Scott Mahoney, Dan Oliva
Production company: O Positive
Director: Jess Coulter