Snow Logo

London was blanketed in a thick layer of snow yesterday. To most, this was a source of childlike wonder and not a little joy. To others it was a chance to plaster their client’s logo over the city

London was blanketed in a thick layer of snow yesterday. To most, this was a source of childlike wonder and not a little joy. To others it was a chance to plaster their client’s logo over the city

“Early yesterday morning, Curb the creative media solutions agency delivered an extremely quick-hit ‘snow tagging’ campaign for Extreme (the sports channel and high energy lifestyle brand) – in the London snow. Curb, which delivers branding and advertising solutions using only natural materials, rose to the challenge of delivering an instantaneous central London branding blitz,” we are told in a breathless press release.

Curb claims to have stamped the Extreme logo in 350 locations across the city yesterday. “We were thrilled for Extreme to give us the go-ahead so quickly…this has NEVER been done in London before… So our team quickly hit the streets. By midday we had covered central London with the Extreme brand and had also turned a lot of heads. The feedback from people we saw in the streets was really positive. They thought it was fun and clever,” Anthony Ganjou of Curb gushes, and who are we to doubt him?

On CR’s part, once we had eventually struggled home from work, we made a lovely snowman in the garden.

More from CR

New Cadbury’s Commercial (and more nice work)

Cadbury’s Dairy Milk ad, agency: Fallon, creative: Nils-Petter Lovgren, production company: MJZ London, director: Tom Kuntz
Fallon has released the latest spot in its A Glass And A Half Productions series for Cadbury’s Dairy Milk. The ad follows the trend established by Gorilla and Trucks of combining a retro track with some good, clean fun, this time in the form of two eyebrow-dancing kids. Click through to view the ad.

Coldplay’s Life in Technicolour

Life in Technicolour by Coldplay, directed by Dougal Wilson, production company: Colonel Blimp
Dougal Wilson’s video for Coldplay’s new single, Life in Technicolour, sees the band reinvented as puppets, who provide a musical interlude to a Punch and Judy show at a local village fête.

Love logo

Suburbia’s Lee Swillingham reveals the thinking behind the logo for Condé Nast’s glamorous new title

Spin: PROA identity

Spin has created the identity for leading Buenos Aires art museum, PROA

Senior Creative Designer

Monddi Design Agency

Head of Digital Content

Red Sofa London