Snuff Movies

Are publishers the new record labels? Barely a week goes by without news reaching us of some new lavishly packaged re-releases, while there seems to be a spirit of innovation in book marketing that has been sadly lacking in the music business. Chuck “Fight Club” Palahniuk’s new book Snuff (out 20 May) is a case in point. Honest have been asked to direct three spoof porn movie trailers to help flog it, the first being The Wizard of Ass (above).

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