Are publishers the new record labels? Barely a week goes by without news reaching us of some new lavishly packaged re-releases, while there seems to be a spirit of innovation in book marketing that has been sadly lacking in the music business. Chuck “Fight Club” Palahniuk’s new book Snuff (out 20 May) is a case in point. Honest has been asked to direct three spoof porn movie trailers to help flog it, the first being The Wizard of Ass (above).
Snuff is, apparently, “about Cassie Wright, porn priestess, who intends to cap her legendary career by breaking the world record for serial fornication. On camera. With six hundred men. SNUFF unfolds from the perspectives of Mr. 72, Mr. 137, and Mr. 600, who await their turn on camera in a very crowded green room”.
Two more trailers are to come from Honest, which glory in the titles Chitty Chitty Gang Bang and the Twilight Bone.