So, how much is that Cannes Gold Lion really worth?

Digital agency Boondoggle won five Gold Lions at Cannes this year. They decided to find out exactly what the trophies were worth

Digital agency Boondoggle won five Gold Lions at Cannes this year. They decided to find out exactly what the trophies were worth

Armed with a video camera, some of Boondoggle‘s creatives took the awards round dealers in the Pelikaanstraat in Antwerp, Belgium, the world’s biggest centre for the diamond and gold trade. They soon found out that all that glitters might just be yellow copper.

“We wanted to let people know we won five Gold Lions, but without taking ourselves too seriously,” says Boondoggle’s Jorrit Hermans.

With Cannes charging €900 for a replica Gold Cyber Lion trophy and €1999 for a replica Grand Prix, entrants might want to reflect on the fact that the agency couldn’t even get someone to offer €5 for one of theirs…

More from CR

The Future Digirati

Adobe and D&AD brought together academia and industry to discuss how to get the most out of the next generation of digital creatives

Question of the Week 21.07.09

In the second of our series of questions penned on our appropriately pared down, no-nonsense whiteboard, we want to know how the recession is treating you…

Born In The Streets

Graffiti edges its way further into the mainstream art canon with this large-scale exhibition at the Fondation Cartier pour l’art contemporain in Paris….

Graphic Designer

Mark Allen Group

Designer

Ebstar