SomeOne makes splash for Maritime Museum

SomeOne has created a suitably aquatic-based identity system for the National Maritime Museum group in Greenwich, London

SomeOne has created a suitably aquatic-based identity system for the National Maritime Museum group in Greenwich, London

The new identity, the launch of which coincides with the opening of a new wing at the National Maritime Museum encompasses not just the Museum itself but also the Royal Observatory, Peter Harrison’s Planetarium and The Queen’s House.

The central element of the system is a 3D splash of CGI-generated water that is employed in different colours according to the venue. Its shape suggests perhaps a crown (in a nod to Greenwich’s royal connections, we presume).

This sits alongside restrained and elegant wordmarks set in Farnham (a typeface designed by Christian Schwartz which has previously been mainly used in magazines, including CR).

The splash device is then employed on signage


website (designed by BVA, designers of CR’s own site)


and advertising


while merchandise and other collateral take cropped versions

It’s another of SomeOne’s ‘brand world’ approaches – flexible, but based around a single visual motif. Compared to the Eurostar work, this one feels better resolved and classic enough to work with the venues’ architecture and historical significance.

The Maritime museum is also about to unveil High Arctic an amazing-looking interactive installation by United Visual Artists which launches its new Sammy Ofer Wing and which we will post about tomorrow once we have visited it.


Postscript: Regular readers will remember that as part of our series of graduate show round-ups we posted Norwich student Jamin Galea‘s own proposal for an identity system for the Museum. (UPDATE: Galea, as he says in the comments below, is currently interning at SomeOne).

So, cheeky question but which do readers prefer?

SomeOne – strategy, naming, branding and advertising
United Visual Artists – exhibition design
Make it Clear – signage and wayfinding
Real Studios – gallery design
Plant – digital signage
BVA – digital and website


Related Content

We posted about SomeOne’s Eurostar identity system here
A system for PR agency Resonate here
And Olympic pictograms here


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