Somers Town – A movie or an experiment in brand communication?

Stills from Somers Town, directed by Shane Meadows, produced by Mother Vision for Eurostar
Somers Town, the new movie by Shane Meadows, director of the acclaimed This Is England, opens across the UK next week. On the surface it looks like a typically British movie, a gritty tale of urban life and friendship set on the streets near King’s Cross Station. However there is something that sets this film apart, and it comes from how it was developed, and, more keenly, how it was funded